A/B Test

Additional Product Recommendation Module on the Cart

This client's original cart presented simple checkout options with no additional recommendations. Following our heatmap and screen recording analysis, we observed that users continued to search for products using the search bar while on the cart page. We hypothesised that by providing users with additional product options to add to their cart, we would increase the Average Order Value, Conversion Rate, and Cart Completion Rate.

The Results

We ran an A/B test to measure the impact of adding a product recommendation module to the cart. Over the test period, the variation significantly outperformed the original design. It drove more completed checkouts, increased order value, and ultimately led to a strong uplift in total revenue. With clear improvements across key metrics, we permanently implemented the winning version.

  • 7.46%

    Increase in Conversion Rate

  • 39%

    Increase in Cart Completion Rate

  • 43%

    Increase in Revenue
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