Choosing a Shopify Theme can often be a tricky decision. Often our clients have spent a lot of time researching themes on the Shopify theme store, but feel confused about the many options that are available. All are priced similarly, most have great features and everyone will have an opinion on Facebook. As Shopify Experts with over 5 years experience, Turbo, by Out of The Sandbox is the ultimate Shopify theme for a growing Shopify Store.
In this blog, we outline 7 reasons why we love the Turbo theme and Out of the Sandbox in general.
Turbo is called ‘Turbo’ for a reason. It's super fast. Our experience has shown us that site speed is a key trust factor evaluated by store visitors - poor speed always translates to a higher bounce rate. Whilst it’s always important to remember that a stable code base and optimising images are also key, Turbo provides a solid foundation on which to build a super fast site. Many of our clients opt for Turbo to maximise the speed of their site - whether our clients are starting out on Shopify or running established, seven-figure businesses.
Turbo takes advantage of 'lazy loading'. This essentially means that the content most likely to be viewed first by a site visitor is loaded first. Therefore, this gives the impression that a whole page has been loaded, but in fact, it may be just the visible content that has. In turn, this gives a much better experience for visitors and therefore a higher possibility of converting visitors to buyers.
On average, our clients mobile traffic is between 65-85% (Stats from January 2019). Without a store that provides a great user experience on mobile, conversion rates are going to be tricky. Luckily, Out of The Sandbox have not only achieved speed on mobile with Turbo, but also created a Theme that consistently delivers beautiful and intuitive mobile sites for users.
Whilst visual appeal isn't the most important feature of a Shopify store, it certainly helps to have a good looking store that captures the attention of visitors. Here's a few examples of stores the Blend Commerce team has created with Turbo.
We understand that developing a Shopify store can sometimes be frustrating. Whilst we believe Shopify offers a superb platform for building an e-commerce store, many themes have a standardized feel, with standard features. In turn, these can limit you to set layout - unless you employ a developer to build out custom features. When we build stores on Turbo, we often find that the functionality that our clients are requesting is already a standard feature and the options available with the standard Turbo theme allow you to completely differentiate your store to other Turbo built stores.
Due to our deep relationship with Out of the Sandbox and commitment to providing unique features, our development team has worked extensively with the pages.index template to provide even greater possibilities with the Turbo theme. This means an even greater level of flexibility in terms of control, design and features. Contact us here to find out more about how we Blend can help you and your Shopify store.
Out of the Sandbox has long had sections enabled sections on the theme. Some Shopify themes do not have this feature, but Shopify merchants should be careful to choose a theme that does. Essentially, the use of sections means that its possible to use the same custom feature/section in a range of places on your Shopify store. From an aesthetic point of view, this again adds to the flexibility of the Turbo theme, enabling Shopify store owners to create uniqueness on their store and turn your store into a high converting e-commerce site.
Out of the Sandbox theme updater has actually reduced our sales. But if we're honest, our development team were super happy. Prior to the theme updater app, all custom code on a Shopify store would need to be manually transferred or re-coded onto your updated theme. For some of our clients, this was a cumbersome and costly process. Using the theme updater app not only saves our clients money but also saves hassle and stress for developers.
Whilst the theme updater will help with the majority of the updates needed, major or advanced customisations may require support from a Shopify Expert. Take a look at our Out of the Sandbox Theme Update service here.
We work with a whole host of partners that provide apps, themes and support directly and indirectly to our clients and us as a business. Getting reliable, helpful and thoughtful support is crucial to our clients and us, yet these expectations are sometimes not met. From our experience of working with the team from Out of The Sandbox, and that of our clients, we can tell you that expectations are always exceeded. Logical, timely and helpful support is always given, which is invaluable when running a business.
If you’d like to talk to us about the setup or redesigning your store with Turbo, why not book a call with us today?
We’re still continuing to see new updates to the Facebook Ads Manager interface this month, but Facebook has slowed down this month focusing more on updates to come and further streamlining their new interface. Here are the main updates we’ve seen in October.