Blog

Tackling the world of Email Marketing is a challenge in itself. From copy and visuals to segments and flows, there are many components in this type of marketing. But once all of this in place, how do you evaluate your email performance? Do you compare the number of results to each campaign or do you use Klaviyo’s reporting dashboard?

With the support of family and friends, Andrew Feld started Fresh Patch from a 200 sq ft storage unit.  He delivered his hydroponically grown, Fresh Patch Grass pads from his own car. It was a slow start, but the feedback from his early customers kept him improving and developing the product and service.

REVIEWS.io and Trustpilot are two of the most popular solutions. Both allow for the collection, publication and management of customer feedback, and offer a range of tools to support business growth. In choosing the right platform for your business, there’s a few things you’ll need to consider.

It’s no secret that here at Blend we are major Klaviyo fans (and for good reason). We've had phenomenal success with our clients when introducing them to the magic that is Klaviyo. Klaviyo is a cloud-based email marketing solution for eCommerce businesses that enables its clients to send out highly targeted campaigns and automations.

The idea of benchmarks may be something that is familiar to you and is something that has been around but not easily accessible. However, Klaviyo has now created an in-app tool that looks at your email performance and compares it to the results of others within your industry. This tool is known as Benchmarks.

We’ve created this video guide blog on our 5 top Facebook Ads Hack and Tips that we use with every client to improve efficiency.

User experience is imperative to any Shopify store. The way the customer navigates and interacts can greatly impact as to whether they decide to purchase, or look elsewhere. One of the key factors in the user journey is how fast the site loads. If a site has a slow site speed, chances are they will go to another site that is quicker, as busy shoppers do not have the time to sit and wait for load. Therefore, it is critical that Shopify Merchants maximise site speed.

Many Shopify merchants are under the impression that their store is automatically backed up when changes are made on it. Unfortunately, though, this is incorrect. The platform is backed up, but not the store itself. This is why it is imperative that merchants seek a method to ensure their business is constantly backed up, as it could be detrimental if they end up losing any of their precious data. This is where Rewind comes in.

One of the most crucial elements of any brand is that they build trust for their customers. If they believe in the products, they are much more likely to continue purchasing with them. It's very important that a company can prove that its brand is a trusted one. A surefire way of doing this is to show the other consumers who have been happy purchasing from them.

Here at Blend, we are always looking at ways to change or improve our brand....

PushOwl has created an app for Shopify that gives push notifications. A push notification is a message that pops up directly on your screen - whether it be mobile or desktop - without having to open an app or email to see it. This means there are no barriers between the company and the customer. 

Gorgias is a customer support platform that has been specifically built for e-commerce businesses. It has been designed to make your communication with your customers as easy as possible, by integrating all the possible channels they can contact you on into one easy-to-use app, including email, Facebook, Instagram, SMS and messenger.

With over 10,000 Shopify merchants already using ReCharge, this subscription-based platform is the perfect addition to stores to help them upscale and grow. With over 15% of online shoppers found to be signing up for subscriptions for their purchases, and the subscription ecommerce market growing by 100% year on year, the need to offer this as an option for your consumers is vital.

At Blend, we’ve helped many high growth brands build out a fully optimised A/B testing plan for their Facebook Ads. For us, it’s all about developing their understanding of the platform and adding the realisation that a good Facebook Ad campaign doesn’t start with one image or one audience.

As the new year is in full swing, no doubt you'll be thinking about events, particularly Shopify events and eCommerce conferences that are coming up. However, are they worth attending? As a Shopify merchant or partner, working out how to get the best from these events is always tricky.

One of the most influential modes of marketing for Shopify Merchants is using SMS to promote their store. It’s quick and easy for the customer to read which can grab their attention. A popular and easy-to-navigate app for doing this on Shopify is SMSBump. SMSBump is a Yotpo Company, which is known as one of the industry-leading e-commerce marketing platforms.

Statistics show that over 50% of your revenue is generated from your top 20% most loyal customers, proving that there is nothing more essential for a brand than holding on to their clients and persuading them to order with them again and again.

It’s super simple to jump onto an email marketing platform like Klaviyo, create a template and start sending emails instantly. The question is, how do you know if your subscribers will respond well to your design? The short answer is you don’t, but here’s how you can find out. In this blog, we’ll be using Klaviyo’s best practices alongside our own knowledge and experience of A/B Testing to talk you through a strategic plan to really find out what your subscribers like.

In this blog, our partners at SMSBump provide an insight into how SMS marketing can be used to boost sales on your Shopify store. In a recent episode of  Shopify Across the Pond, founder of SMSBump, Mike Stoychev, discussed the power of SMS marketing for Shopify store owners. This blog provides a more detailed look at the points covered in the  podcast episode.

Social media is one of the most diverse tools to grow your business. There’s so much activity, it can be hard knowing where to start. If you aren’t convinced social media is the right tool for your business, then take a few minutes to read this blog. 

Klaviyo has really taken the time to create a reporting dashboard to help you assess the performance of your emails but when you want to compare their performance to others in the industry what can you do? The solution: benchmarks! In this blog, we’re going to talk you through these metrics, what can affect them and how you can use these in your email marketing plan.