Conversion rate optimisation tips, tricks and guides that you can put into practice on your store today. Everything on the Blend CRO blog is informed by our award-winning work increasing revenue on over 300 real Shopify stores.
Featured
Analytics & CRO Tools
Peter
Gardner
eCommerce & Shopify Average Conversion Rate Benchmarks 2026
How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...
Analytics & CRO Tools
Latest
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
A/B Testing & Experimentation
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
Analytics & CRO Tools
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
CRO Agency & Audit Insights
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
How to Increase the Conversion Rate of Your Sample Pack to Full-Size Purchase on Shopify
Product samples: a nice giveaway that bleeds cash and skyrockets your CAC, or a well-oiled conversion-driving machine? The difference is in attention to detail and preparation. Here's how to set...
Shopify Conversion Optimisation
How to Increase the Conversion Rate of Your Sample Pack to Full-Size Purchase on Shopify
Product samples: a nice giveaway that bleeds cash and skyrockets your CAC, or a well-oiled conversion-driving machine? The difference is in attention to detail and preparation. Here's how to set...
Peter
Gardner
6 Shopify Apps You Need To Improve Your Customer Experience
These days, an app exists for everything. For Shopify store owners, it's especially important that they pick the right apps to make their customer journey a valuable one. We’ve gone ahead and highlighted...
Peter
Gardner
5 Ways To Use Reviews In Email Marketing
These days, many think there’s a secret recipe to cracking it in the business realm. Over and above offering customers a great and reliable product or service, a good practice to...
Peter
Gardner
How to Improve the Subscription Experience in 2024
Using a subscription option on your store is more than giving your store an added benefit - it's about giving your customers options, and building their trust and loyalty.
Peter
Gardner
7 Ways to Use Reviews in Your Branding
Reviews are more powerful than you might have previously thought. Using them as part of your brand is easier than you might have previously thought.
Peter
Gardner
Blend on Grams(28)
Growing your companies conversion rates involves a little more than just analysing your marketing strategy. Having an overview of what your site is or isn't doing for your customers is...
Peter
Gardner
Rising Acquisition Costs - Acquisition versus Retention
Walmart, Amazon and Apple. The combined market cap (the cost of buying 100% of their shares) of these companies exceeds $4 trillion, and combined annual revenues exceed $1.2 trillion. These...
Peter
Gardner
Add to Cart Rate: Definition, Benchmarks and How to Improve It
The add-to-cart rate measures the share of sessions where a visitor adds at least one product to the cart. Calculate it by dividing sessions with an "add-to-cart" event by total...
Peter
Gardner
How email can power your customer loyalty
Customer retention is crucial for the sustainable growth of your brand. With the rising costs of acquisition channels and recent privacy updates making it more difficult and expensive to attract...
Blend Commerce
What is an Accessibility Strategy & Why is it Important?
For many reasons, including the risk of having serious legal consequences, it is important for every company to conform to the WCAG standards. Doing so is not an overnight process...
Peter
Gardner
How to Add Reviews on Shopify for Better UX & Conversions
If you want to build trust and gain the confidence of your customers, reviews are the perfect tool.
Peter
Gardner
How to Use Free Shipping to Boost your Sales on Shopify
If there's one thing that all Shopify merchants can agree on, it's the importance of using free shipping to attract and retain customers. Why? Because it encourages users to buy...
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