How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...
Why even do A/B testing? Why shouldn't you end a test early when it's losing? And what should you expect from your CRO agency's A/B testing programme? We share this...
Why even do A/B testing? Why shouldn't you end a test early when it's losing? And what should you expect from your CRO agency's A/B testing programme? We share this...
Use this conversion audit checklist to assess evidence, UX, Shopify data, technical feasibility and PECTI priorities in a CRO audit.
Use this conversion audit checklist to assess evidence, UX, Shopify data, technical feasibility and PECTI priorities in a CRO audit.
Conversion Rate is not always the best first priority. Learn how Buy Now, Buy More and Buy Again work together, and how benchmarks can guide deeper CRO investigation.
Conversion Rate is not always the best first priority. Learn how Buy Now, Buy More and Buy Again work together, and how benchmarks can guide deeper CRO investigation.
A Shopify CRO guide for DTC brands on when to use A/B testing, A/B/n testing and multivariate testing, with practical examples from testing work.
A Shopify CRO guide for DTC brands on when to use A/B testing, A/B/n testing and multivariate testing, with practical examples from testing work.
Your customer journey includes the checkout process. If your store has the default checkout, customers may feel as if they're not in your store anymore - leading them to second-guess...
Enriching the customer journey means paying attention to your customers from beginning to end – and then some. We show you how to make sure you get it right at...
Blend Commerce takes us through what an assisted conversion is and why we shouldn’t forget to count them.
These days, an app exists for everything. For Shopify store owners, it's especially important that they pick the right apps to make their customer journey a valuable one. We’ve gone ahead and highlighted...
These days, many think there’s a secret recipe to cracking it in the business realm. Over and above offering customers a great and reliable product or service, a good practice to...
Using a subscription option on your store is more than giving your store an added benefit - it's about giving your customers options, and building their trust and loyalty.
Reviews are more powerful than you might have previously thought. Using them as part of your brand is easier than you might have previously thought.
Growing your companies conversion rates involves a little more than just analysing your marketing strategy. Having an overview of what your site is or isn't doing for your customers is...
Walmart, Amazon and Apple. The combined market cap (the cost of buying 100% of their shares) of these companies exceeds $4 trillion, and combined annual revenues exceed $1.2 trillion. These...
The add-to-cart rate measures the share of sessions where a visitor adds at least one product to the cart. Calculate it by dividing sessions with an "add-to-cart" event by total...
Customer retention is crucial for the sustainable growth of your brand. With the rising costs of acquisition channels and recent privacy updates making it more difficult and expensive to attract...
Here’s what to expect:
