Although Labor Day isn't typically considered a holiday, it is a significant occasion for eCommerce merchants as it provides them with a chance to reinvigorate their sales following the summer slump. We know it doesn't officially arrive until September, but it's still important for eCommerce merchants to get their stores well-prepared for the holiday, given that Labor Day has shown to be a bit of a goldmine for online retailers.

The past couple of years has shown us that there's a reason to be optimistic about Labor Days. With the arrival of COVID-19, and the world moving in a digital direction, consumers had little choice but to shop online for all their material needs. As a result, online sales skyrocketed in 2019, reaching roughly $2.2 billion. You might think that that’s reason enough to embark on a Labor Day marketing voyage this year but just in case it’s not, it might make you happy to learn that 2019’s online sales had nothing on 2020s which hit a whopping $2.6 billion. 

While it may not be upon us yet, it may be time to start thinking about your eCommerce marketing strategies for this year’s upcoming Labor Day. There is no time more ideal to get creative and encourage your customers to purchase your remaining summer inventory. Here are a few ideas that will help you boost your online sales during this holiday season and turn Labor Day into one of your most successful eCommerce events of the year:

Embrace the holiday spirit

Labor Day is a time for celebration, so it’s important to be genuine about it. This is a time to honour the contributions of workers not only across the country but also within your business. See this holiday as an opportunity to move your customers by telling stories of how your employees have helped develop your business into the success that it is. You can also celebrate by adding a Labor Day theme to your website and social media accounts and spark some holiday cheer in your customers.

Run a limited-time sale

Labor Day is a time when many consumers look for deals and discounts. Not only is this a time when families enjoy a day off before school begins again, but it’s also one of the last holidays that employees can enjoy before the end of the year. It’s the perfect time for online businesses to run specials and holiday sales before consumers get stuck once more in the hustle and bustle of life. This fortunate sense of urgency allows merchants to create a compelling and effective message to customers that encourages them to purchase quickly.

Create holiday-specific offers

One of the most effective ways to secure sales is by offering a promotion that is only valid on Labor Day. This can be done by offering free shipping on all orders, discounts on limited items, or additional points as part of your rewards program – reinforcing that sense of urgency that gets customers to buy from you.  

Email marketing has never looked so good

What’s the point in planning and organising amazing holiday deals for your customers if they don’t know about it? Don’t let your efforts be in vain. Turning to our good friend, email marketing, will be incredibly beneficial for you here as you can stir up anticipation in your customers to shop with you on Labor Day so they don’t miss out! Let them know of exclusive deals and products of which there is limited availability, and harness the power of timely messaging by reminding them on the day of, of your Labor Day deals.

And we’ve got an easy, effective way for you to do it: Klaviyo. One of the top email marketing tools out there, Klaviyo is what you need to boost brand awareness and cultivate customer loyalty. Its unique selling point is its ability to cater to each user's specific needs. You have so many more options than simply addressing your customers by their names. You can incorporate dynamic blocks for things like order information, shopping cart content, product suggestions, and more.Loop emails into full-blown marketing campaigns to improve reach and engagement. Whether it’s a promotional one-off blast, a recurring newsletter, or an automated flow - with Klaviyo you can easily set it up and schedule it all.


Marketing for a holiday is all about being prepared. Plan ahead this year and use these Labor Day marketing tips to make sure you form part of the booming statistics. If your marketing strategy is looking a little bit sad, why not book a call with us, and we’ll help you develop a strategy that’ll attract more customers not only during the holiday season, but all year round. 

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