by Adam Pearce

Finding the target market for a Shopify store sometimes can get overlooked in the early stages of a business. You find the perfect product, you have an idea for a name and logo and before you know it, you are selling online! But with so much competition in the online marketplace, it's essential to ensure that your Shopify store development, design, and marketing are strictly aligned to your target market.

We believe there are three simple steps to finding your target market before you even start to scribble down those ideas for your store's name. Read below to see our three simple steps to discover and define your perfect target audience.

Step 1 - Competitor research (30 mins)

When you discovered your product or defined your service, it's highly likely that you can find it elsewhere online. This isn't an issue, but a clear indicator that you need to add value above and beyond your competitors.

By researching online, find 5 companies that offer the closest products/services that you plan to. Once you have your list of 5, reduce this to 1 by asking yourself the following questions:

  1. Which competitor is closest to the price I plan to offer?
  2. Which competitor is selling to the country/countries I will be able to sell to?
  3. Which competitor has the largest revenue and solely sells online?

Now that you've identified your key competitor, it’s time to start the data deep dive.

Step 2 - Customer data deep dive (1hr 30 mins)

 By using a site like sociograph your able to find out key information on those Facebook members that are engaging with your key competitor. Sociograph enables you to look at the Facebook profile of the most engaged Facebook members of the Page of the key competitor. By evaluating the most engaged 25 Facebook page followers of your competitor, you'll then be able to collate the data and answer the following questions:

  1. Which genders does my competitor sell to? (Male/Female)
  2. What is the age range of my competitor’s customers? (Birthday shown)
  3. What products/services/places do the customers like (Facebook likes and group membership)
  4. What type of pictures do they post and what are their interests? (Pictures)

All of this data can then be collated and analyzed to create a profile of the target market for your product. This can then be used to define your business name, marketing and crucially, targeting of your Facebook ads.

Step 3 - Post data deep dive (1 hour)

Alongside data on the most engaged Facebook members, sites like Sociograph also provide data on the most successful Facebook posts for Facebook pages. By downloading the data for the 20 most successful posts by engagement over the past 12 months, you'll have a good understanding of which type of post work best to capture the attention of the target market. For example, pay attention to:

  • Post type - competition, personal, shout out etc.
  • Media type - Video, image, status

From this analysis, you'll also be able to think about how you can utilize similar strategies for your own business.

By following these simple steps, you'll be able to ensure that your business is data-driven in its whole approach, and not be left scratching your head once you've launched and live.

For more information on how we can help you with this process, and developing a marketing strategy for your business, click on the big purple button below:

WHAT IS THE DEMOGRAPHIC PROFILING REPORT?

Adam Pearce
Adam Pearce

Adam is the chief copy writer, marketing consultant and maker of tea at Blend Commerce. Oh, and he helps Shopify store owners Launch, Grow and Automate their businesses.

Find this useful? Go on... share it!


Leave a comment


Also in Blog

5 steps to create a super sweet Shopify blog.
5 steps to create a super sweet Shopify blog.

by Adam Pearce

We’re on a mission to make Shopify Blogs more ‘Jazzy’. Barry Manilow is not the answer, but how do you drive traffic with a Shopify Blog and keep visitors there? Well, here’s Blend Commerce’s 5 steps to creating a super sweet Shopify blog.
Read More
Why use a Shopify blog?
Why use a Shopify blog?

by Adam Pearce

Good question. Well, the fact you’re reading this already shows one use. Traffic. Maybe you saw this blog title, it was a question you’ve been asking yourself and you decided to click. Or perhaps you googled it and one of the results was this blog? Without continuing to sound like a smart ass, let's look at why Shopify blogs can be so beneficial for your Shopify store.

Read More
What the heck is a sales funnel?
What the heck is a sales funnel?

by Adam Pearce

Let’s not beat around the bush - who really gets what a Sales Funnel is? I know, right. A sales funnel is a way of finding a huge bunch of people you want to sell your product to, and from that bunch, finding a smaller group who will buy your product.

Read More