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Other agencies |
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What that means for you |
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Mixed teams and outsourcing
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100% in-house Shopify expert team
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Consistent quality, one accountable team
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Fragmented services, you fill the gaps
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Full-stack CRO: strategy, design, dev, copy, PM
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Plan, build, test, and go live without hand-offs
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Basic analytics only
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Advanced data and behavioural analysis: GA4, Shopify Analytics, heatmaps, session recordings, competitor benchmarks, NPS
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We fix causes, not symptoms
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6-12 month retainers
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No long-term lock-in
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Stay for results, not a contract
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Infrequent check-ins
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Dedicated project manager available daily
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Fast answers and faster fixes
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Fixed packages and rigid retainers
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Flexible hourly packages: 20, 30, 40 hours
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Scale up or down with workload
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Generalist approach
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Shopify-first consultancy
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Deep platform expertise and speed
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Copy excluded or outsourced
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Copywriting and messaging optimisation included
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Design and message work together to convert
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Minimal QA, higher risk
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Rigorous QA and QC with senior sign-off
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Safe launches and clean experiments
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Local focus only
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Global team with cross-market insight
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What works in the UK, US, Australia and beyond
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Ad-hoc or basic scoring
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Data-driven prioritisation using PECTI
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Highest-impact work first and clear roadmaps
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Limited enterprise experience
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Proven with high-growth Shopify brands
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Comfortable at scale and disciplined
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How Blend Is Different From a Typical CRO Agency
Blend Commerce combines CRO strategy, UX/UI, Shopify development, A/B testing, implementation and QA in-house. This means Shopify brands can move from insight to implementation without being left with recommendations that never get built, tested or measured.
We are not an audit-only CRO agency, a design-only Shopify partner or a testing team chasing experiment volume. Our work is structured around commercial impact, prioritised implementation and measurable improvement across conversion rate, AOV, revenue and customer value.
Blend does not manage paid media, and that focus is intentional. We work alongside in-house teams and acquisition partners to help existing Shopify traffic convert more effectively.
The CRO Delivery Gap
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One team, one standard
Everything stays in-house across strategy, design, development, copy, and QA. No quality roulette. Your roadmap moves without stalls.
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Full-stack CRO, end to end
We do the planning, building, testing, and push live. You get momentum and results, not a to-do list.
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Real research, not guesswork
Analytics plus behaviour. Heatmaps, recordings, on-site surveys, and Shopify data to find root causes.
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No lock-in
If we are not delivering, you do not stay. That keeps us sharp and your risk low.
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Daily access to your PM
Questions answered fast. Issues fixed faster. Communication should speed you up.
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Flexible hours, modular plans
Pick 20, 30, or 40 hours. Scale with seasonality, launches, and test velocity.
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Shopify specialists
Themes, Liquid, Checkout, apps, and constraints. We know what works and what is possible.
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Copy that converts
Design gets attention. Copy earns clicks. We align message and tone with how your buyer decides.
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Serious QA and QC
Peer reviews, device and browser sweeps, tracking checks, senior sign-off. Clean rollouts.
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Global brain, local fit
We work across the UK, US, and Australia and adapt to local buyer behaviour.
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PECTI prioritisation
Proof, Ease, Cost, Time, Impact. We score the backlog, start where ROI hits fastest, and show you why.
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Comfortable at scale
We have worked with high-growth Shopify brands. That means process, governance, and pace.
Shopify CRO
How is Blend different from a typical CRO agency?
Blend combines CRO strategy, UX/UI, Shopify development, A/B testing, implementation and QA in-house. This means we can move from insight to implementation, rather than only producing recommendations. Our work is structured around commercial impact, not testing volume for the sake of it.
Is Blend a full-stack CRO agency?
Yes. Blend is a full-stack Shopify CRO agency. We support CRO strategy, audits, UX/UI, Shopify development, A/B testing, QA and ongoing implementation through one in-house team.
Does Blend Commerce only work with Shopify brands?
Yes. Blend specialises in Shopify and Shopify Plus brands. This focus helps us understand Shopify themes, apps, checkout limitations, customer journeys and the practical requirements of implementing CRO recommendations properly.
Does Blend Commerce handle CRO implementation?
Yes. Blend can implement CRO recommendations through UX/UI, Shopify development, A/B testing and QA. This helps brands avoid being left with a roadmap of recommendations and no clear route to delivery.
Does Blend Commerce run A/B tests?
Yes. Blend runs A/B tests where testing is commercially appropriate. Test structure depends on the hypothesis, traffic levels, conversion volume, risk and the commercial decision the test needs to answer.
Does Blend Commerce work with internal development teams?
Yes. Blend can work with internal teams by providing CRO strategy, UX/UI direction, prioritised recommendations, test plans and implementation guidance. Where needed, Blend can also handle Shopify development and QA through its own team.
Does Blend Commerce manage paid media?
No. Blend does not manage paid media. We specialise in improving the performance of existing Shopify traffic and often work alongside internal marketing teams, paid media agencies and acquisition partners.
Who is Blend Commerce a fit for?
Blend is not usually the right fit for very early-stage brands without consistent traffic, sales volume or enough data to support meaningful CRO work. We are also not a paid media agency, SEO agency, design-only partner or generic Shopify development agency.
What's included in a Blend CRO Audit?
Our CRO Audits go far beyond surface-level UX feedback. Each audit includes quantitative analysis, qualitative research, competitor benchmarking, and a prioritised CRO roadmap scored using our PECTI framework. Clients typically receive 40+ actionable recommendations aligned to revenue impact.
Can we implement the CRO recommendations ourselves?
Yes. Many clients with in-house teams use our audits as a strategic blueprint for internal implementation. We provide clear prioritisation, technical context, and commercial reasoning so teams can execute confidently without guesswork.
What if we want ongoing CRO support after the audit?
Blend offers retained CRO Programs through our CRO Implementation service for brands that want continuous optimisation, testing, and implementation. Many clients start with an audit and move into a retainer once internal capacity or speed becomes a constraint.
How senior is the team working on our account?
All Blend work is delivered by senior CRO strategists, designers, and developers. We don't outsource strategy, and we don't hand accounts to juniors after onboarding. This ensures consistency, speed, and commercial accountability.
How does Blend measure CRO performance?
We measure CRO performance through agreed commercial metrics such as conversion rate, average order value, revenue per visitor, revenue, subscription performance and customer value. Where A/B testing is appropriate, we use testing tools and reporting to assess performance, projected uplift and commercial impact. CRO involves customer behaviour and market factors that no agency can fully control, so we focus on evidence-led recommendations, responsible testing and measurable commercial learning.
How quickly will we see results from CRO?
Some improvements deliver immediate uplift, while others compound over time. CRO is most effective when treated as a programme rather than a one-off project. We focus on both short-term wins and long-term revenue growth.
Do you require long-term contracts?
No. Our Shopify CRO retainers run month to month. We typically recommend an initial 3-month implementation period. This allows enough time to prioritise opportunities, ship meaningful changes, and measure impact.