Conversion rate optimisation tips, tricks and guides that you can put into practice on your store today. Everything on the Blend CRO blog is informed by our award-winning work increasing revenue on over 300 real Shopify stores.
Featured
Analytics & CRO Tools
Peter
Gardner
eCommerce & Shopify Average Conversion Rate Benchmarks 2026
How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...
Analytics & CRO Tools
Latest
Best Shopify and eCommerce CRO Agencies in 2026: How to Read the Lists Before You Choose One
Search for best CRO agencies, best eCommerce CRO agencies, or best Shopify CRO agencies and you will run into a bit of a problem quite quickly. There are lists everywhere....
CRO Agency & Audit Insights
Best Shopify and eCommerce CRO Agencies in 2026: How to Read the Lists Before You Choose One
Search for best CRO agencies, best eCommerce CRO agencies, or best Shopify CRO agencies and you will run into a bit of a problem quite quickly. There are lists everywhere....
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
A/B Testing & Experimentation
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
Analytics & CRO Tools
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
CRO Agency & Audit Insights
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
Peter
Gardner
How to Use Free Shipping to Boost your Sales on Shopify
If there's one thing that all Shopify merchants can agree on, it's the importance of using free shipping to attract and retain customers. Why? Because it encourages users to buy...
Blend Commerce
What is a Call-to-Action (CTA) & Why’s it Important?
What is a Call-To-Action (CTA)? A call-to-action (CTA) is an interactive UI element that aims to allow users to take certain actions that present a conversion for a particular page...
Peter
Gardner
The Importance of Search in User Experience | 12 Days of UX
Why Is Search Important For User Experience? One of the seven core UX factors is findability and it refers to users being able to easily find information within a digital...
Peter
Gardner
What is Responsive Design? | 12 Days of UX
Blend Commerce explains the importance of responsive design as part of the process of improving UX and UI.
Peter
Gardner
What is Design Consistency? Essentials for Ecommerce Web Design
Blend Commerce takes you through the importance of delivering design consistency across visual, functional internal, external, functional and visual elements.
Peter
Gardner
How to Simplify the UI & UX Process | 12 Days of UX
Blend Commerce shows why simplicity is key at times when it comes to User Experience (UX) and User Interface (UI)
Peter
Gardner
What is Last Click Conversion?
Blend Commerce explains everything there is to know about last clickconversions on your Shopify website. Read on and get in touch for additional support.
Peter
Gardner
What is Ecommerce Reporting?
Are you regularly diving deep into your data with an ecommerce report? Blend Commerce tells you why you should be looking into your analytics regularly.
Peter
Gardner
What is a Good Website Speed Score?
Have you checked your Shopify Speed Score lately? In this blog, Blend Commerce tell you why you should take a second look at your Website Speed Score.
Peter
Gardner
What are the different subscription models
Now more than ever, there has never been a better time to invest in a subscription-based model for your Shopify Store. In this blog, Blend Commerce tells you why.
Blend Commerce
How to Use Heatmaps to Improve Your Website's UX
Heatmaps are a powerful tool that we can use to analyse and understand what users do when they visit your site. Where do they click? How far do they scroll?...
Here’s what to expect:
- After you get in touch, one of the Blend Directors will reach out within 1 business day.
- We'll ask for more detail about your business to assess whether Blend is the right fit, and if not, we'll recommend someone who is.
- If it looks like we can help, you’ll be invited to a call to dig into the challenges you’re facing and the numbers behind them.
- From there, we’ll outline clear steps to help get things on track.
