Conversion rate optimisation tips, tricks and guides that you can put into practice on your store today. Everything on the Blend CRO blog is informed by our award-winning work increasing revenue on over 300 real Shopify stores.
Featured
Analytics & CRO Tools
Peter
Gardner
eCommerce & Shopify Average Conversion Rate Benchmarks 2026
How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...
Analytics & CRO Tools
Latest
Conversion Rate vs AOV vs Retention: What Should Your Shopify Store Optimise First?
Conversion Rate is not always the best first priority. Learn how Buy Now, Buy More and Buy Again work together, and how benchmarks can guide deeper CRO investigation.
Shopify Conversion Optimisation
Conversion Rate vs AOV vs Retention: What Should Your Shopify Store Optimise First?
Conversion Rate is not always the best first priority. Learn how Buy Now, Buy More and Buy Again work together, and how benchmarks can guide deeper CRO investigation.
A/B Testing vs Multivariate Testing: When to Use Each for Shopify CRO
A Shopify CRO guide for DTC brands on when to use A/B testing, A/B/n testing and multivariate testing, with practical examples from testing work.
A/B Testing & Experimentation
A/B Testing vs Multivariate Testing: When to Use Each for Shopify CRO
A Shopify CRO guide for DTC brands on when to use A/B testing, A/B/n testing and multivariate testing, with practical examples from testing work.
More than Just Conversion Rate: What Problems Can CRO Solve?
CRO can diagnose more than low conversion rate. For Shopify brands, it can expose the buying problems behind weak AOV, poor repeat purchase, rising CAC and stalled growth.
Shopify Conversion Optimisation
More than Just Conversion Rate: What Problems Can CRO Solve?
CRO can diagnose more than low conversion rate. For Shopify brands, it can expose the buying problems behind weak AOV, poor repeat purchase, rising CAC and stalled growth.
Interpreting A/B Test Results: A Guide to Statistical Significance
Statistical significance is probably the most misunderstood aspect of A/B testing. Here's everything you need to know without having to memorise a stats textbook.
A/B Testing & Experimentation
Interpreting A/B Test Results: A Guide to Statistical Significance
Statistical significance is probably the most misunderstood aspect of A/B testing. Here's everything you need to know without having to memorise a stats textbook.
Shopify Conversion Optimisation
Kelly
Cruickshank
Conversion Rate vs AOV vs Retention: What Should Your Shopify Store Optimise First?
Conversion Rate is not always the best first priority. Learn how Buy Now, Buy More and Buy Again work together, and how benchmarks can guide deeper CRO investigation.
Shopify Conversion Optimisation
A/B Testing & Experimentation
Peter
Gardner
A/B Testing vs Multivariate Testing: When to Use Each for Shopify CRO
A Shopify CRO guide for DTC brands on when to use A/B testing, A/B/n testing and multivariate testing, with practical examples from testing work.
A/B Testing & Experimentation
Shopify Conversion Optimisation
Rich Kimber
More than Just Conversion Rate: What Problems Can CRO Solve?
CRO can diagnose more than low conversion rate. For Shopify brands, it can expose the buying problems behind weak AOV, poor repeat purchase, rising CAC and stalled growth.
Shopify Conversion Optimisation
A/B Testing & Experimentation
Peter
Gardner
Interpreting A/B Test Results: A Guide to Statistical Significance
Statistical significance is probably the most misunderstood aspect of A/B testing. Here's everything you need to know without having to memorise a stats textbook.
A/B Testing & Experimentation
Shopify Conversion Optimisation
Peter
Gardner
How to Optimise Shopify PDPs for Higher Conversions
Product detail pages are really pulling their weight these days, with an increasingly important role in AI search visibility. Here's how to optimise your PDPs, whether you're stuck for ideas...
Shopify Conversion Optimisation
Shopify Conversion Optimisation
Jo
Badenhorst
Quick CRO Wins: Simple Tweaks that Boost Conversions Fast
CRO quick wins - are they even a thing? Short answer: yes, but don't expect miracles. We work to six-month benchmarks for a good reason - like all meaningful growth...
Shopify Conversion Optimisation
Shopify Conversion Optimisation
Rich Kimber
8 Top Ways to Reduce Cart Abandonment
What happens before the cart can have just a big an impact as the cart experience itself. Nasty surprise with delivery cost? Bye bye buyer. Use these tried and proven...
Shopify Conversion Optimisation
CRO Agency & Audit Insights
Peter
Gardner
What Questions to Ask a CRO Agency?
So you're thinking about hiring a CRO agency - how do you separate the good from the bad from the great? Hiring well always comes down to the quality of...
CRO Agency & Audit Insights
Shopify Conversion Optimisation
Rich Kimber
How to Optimise Website Navigation for eCommerce
Website navigation might not be glamorous, but for CRO it's the gift that keeps on giving. Here are the essentials to optimising navigation for your ecommerce site, covering menus, labelling...
Shopify Conversion Optimisation
CRO Agency & Audit Insights
Peter
Gardner
Best Shopify and eCommerce CRO Agencies in 2026: How to Read the Lists Before You Choose One
Search for best CRO agencies, best eCommerce CRO agencies, or best Shopify CRO agencies and you will run into a bit of a problem quite quickly. There are lists everywhere....
CRO Agency & Audit Insights
A/B Testing & Experimentation
Peter
Gardner
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
A/B Testing & Experimentation
Here’s what to expect:
- After you get in touch, one of the Blend Directors will reach out within 1 business day.
- We'll ask for more detail about your business to assess whether Blend is the right fit, and if not, we'll recommend someone who is.
- If it looks like we can help, you’ll be invited to a call to dig into the challenges you’re facing and the numbers behind them.
- From there, we’ll outline clear steps to help get things on track.
