Conversion rate optimisation tips, tricks and guides that you can put into practice on your store today. Everything on the Blend CRO blog is informed by our award-winning work increasing revenue on over 300 real Shopify stores.
Featured
Analytics & CRO Tools
Peter
Gardner
eCommerce & Shopify Average Conversion Rate Benchmarks 2026
How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...
Analytics & CRO Tools
Latest
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
A/B Testing & Experimentation
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
Analytics & CRO Tools
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
CRO Agency & Audit Insights
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
How to Increase the Conversion Rate of Your Sample Pack to Full-Size Purchase on Shopify
Product samples: a nice giveaway that bleeds cash and skyrockets your CAC, or a well-oiled conversion-driving machine? The difference is in attention to detail and preparation. Here's how to set...
Shopify Conversion Optimisation
How to Increase the Conversion Rate of Your Sample Pack to Full-Size Purchase on Shopify
Product samples: a nice giveaway that bleeds cash and skyrockets your CAC, or a well-oiled conversion-driving machine? The difference is in attention to detail and preparation. Here's how to set...
Peter
Gardner
Conducting Exceptional Quality Assurance at Blend
When it comes to using an eCommerce agency, quality and performance are paramount. Luckily, at Blend Commerce, we have it waxed.
Peter
Gardner
5 Strategies to Maximise Customer Lifetime Value
Customer Lifetime Value is crucial for ensuring the long-term success of your Shopify eCommerce business.
Peter
Gardner
How to Calculate Customer Lifetime Value (CLV) & Boost Profits
Discover the game-changing power of Customer Lifetime Value (CLV) for your business. This powerful metric predicts your customers' long-term worth, allowing you to identify valuable patrons and tailor strategies to...
Peter
Gardner
How to Design a Shopify Store with CRO in Mind
Designing your Shopify store isn’t just about making it look pretty; it’s about ensuring that your customers know exactly what they’re getting and where they should go.
Peter
Gardner
What Is Quantitative & Qualitative Data & How Will It Boost CLV?
Data analysis is a crucial part of optimising your eCommerce strategies. Why? Because it allows you to seep into the minds of your customers and see what they’re doing behind...
Peter
Gardner
Understanding Customer Needs with Jobs to Be Done
Discover the secret behind Jobs to Be Done (JTBD) research and how it can help you uncover the true motivations driving customer choices.
Peter
Gardner
Web Surveys: What, Why & How
Web surveys are a powerful tool for gathering insights into your customers’ needs and preferences. Learn how they can improve user experience, enhance customer satisfaction, and inform data-driven decisions for...
Peter
Gardner
How to Boost Your AOV for Your eCommerce Business
While we’ve spoken AOV before, we’re taking another in-depth look at what you can do as an eCommerce leader to boost these numbers.
Peter
Gardner
How to Turn Customers into Brand Ambassadors with UGC
Want to turn your customers into passionate brand ambassadors? Contrary to popular belief, this is not like Da Vinci's Code. It's actually pretty easy, just keep reading.
Peter
Gardner
6 Strategies to Reduce Customer Churn
The cost of acquiring new customers can be significantly higher than retaining existing ones, making churn prevention a key priority for eCommerce leaders.
Peter
Gardner
Revolutionise Your Business with the Power of Qualitative Data
You know that data is the name of the game, but have you ever considered the power of qualitative data? Quantitative data is like cold, hard cash. It’s numerical and objective,...
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