Conversion rate optimisation tips, tricks and guides that you can put into practice on your store today. Everything on the Blend CRO blog is informed by our award-winning work increasing revenue on over 300 real Shopify stores.
Featured
Analytics & CRO Tools
Peter
Gardner
eCommerce & Shopify Average Conversion Rate Benchmarks 2026
How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...
Analytics & CRO Tools
Latest
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
A/B Testing & Experimentation
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
Analytics & CRO Tools
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
CRO Agency & Audit Insights
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
How to Increase the Conversion Rate of Your Sample Pack to Full-Size Purchase on Shopify
Product samples: a nice giveaway that bleeds cash and skyrockets your CAC, or a well-oiled conversion-driving machine? The difference is in attention to detail and preparation. Here's how to set...
Shopify Conversion Optimisation
How to Increase the Conversion Rate of Your Sample Pack to Full-Size Purchase on Shopify
Product samples: a nice giveaway that bleeds cash and skyrockets your CAC, or a well-oiled conversion-driving machine? The difference is in attention to detail and preparation. Here's how to set...
A/B Testing & Experimentation
Blend Commerce - CRO Agency
A/B Testing 101: What It Is and How to Run Your First Test
Understand what A/B testing is and why it's essential for Shopify stores, before learning how to plan your own A/B tests for conversion rate optimisation. The ultimate beginner's guide.
A/B Testing & Experimentation
Shopify Conversion Optimisation
Cole
Hietink
Shopify Site Speed: Improving Load Times to Increase Sales
Site speed is one of the most impactful technical levers for improving Shopify conversions. This guide explains how to audit load times, fix common performance issues, and reduce friction that...
Shopify Conversion Optimisation
Shopify Conversion Optimisation
Jo
Badenhorst
Shopify Theme Optimisation: Design Best Practices for CRO
A practical guide to Shopify theme optimisation for CRO, covering hierarchy, CTAs, product pages, and mobile-first fixes.
Shopify Conversion Optimisation
CRO Fundamentals & Basics
Nermin
Canik
Key CRO Metrics & How to Calculate Them
A practical guide to the most important CRO metrics, how to calculate them, and what to check when they move. Includes formulas, diagnostics, and real-world context for Shopify brands.
CRO Fundamentals & Basics
Shopify Conversion Optimisation
Nermin
Canik
Top 7 Shopify Apps to Improve Conversion Rate
A practical guide to common eCommerce conversion problems and the tools that can help diagnose and fix them. Learn which CRO apps support specific funnel issues, from product discovery to...
Shopify Conversion Optimisation
CRO Fundamentals & Basics
Jo
Badenhorst
Top 5 Conversion Optimisation Myths Debunked
Conversion optimisation isn't about quick fixes, redesigns, or chasing one metric. This guide debunks the most common CRO myths holding eCommerce brands back and explains what actually drives sustainable growth....
CRO Fundamentals & Basics
A/B Testing & Experimentation
Kelly
Cruickshank
15 A/B Test Ideas to Improve eCommerce Conversions
A practical guide to A/B testing for eCommerce teams who want to drive revenue, not just lift conversion rate. This article breaks down 15 proven A/B test ideas, the data...
A/B Testing & Experimentation
A/B Testing & Experimentation
Peter
Gardner
Shopify SimGym: What Simulated Shoppers Mean for CRO
Shopify SimGym is Shopify’s new AI-powered shopper simulation tool for stress-testing. Here’s what it means for eCommerce growth, consumer psychology, and CRO.
A/B Testing & Experimentation
CRO Fundamentals & Basics
Nermin
Canik
CRO Glossary: Essential Conversion Optimisation Metrics Explained
A practical CRO glossary defining the key conversion optimisation metrics used in eCommerce. Understand what each metric means, why it matters, and how they work together to drive performance.
CRO Fundamentals & Basics
CRO Agency & Audit Insights
Kelly
Cruickshank
What is a CRO Audit? Process & Benefits Explained
Most eCommerce brands don’t struggle because of a lack of ideas. They struggle because they don’t know which problems actually matter, which ones can wait, and which changes will move...
CRO Agency & Audit Insights
Blend Commerce - CRO Agency
The Best Shopify Mobile App Builders: A Comprehensive Guide
Launching a mobile app is now easier and more affordable than ever for Shopify brands. This guide breaks down the top Shopify mobile app builders, who they’re best for, and...
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