Conversion rate optimisation tips, tricks and guides that you can put into practice on your store today. Everything on the Blend CRO blog is informed by our award-winning work increasing revenue on over 300 real Shopify stores.
Featured
Analytics & CRO Tools
Peter
Gardner
eCommerce & Shopify Average Conversion Rate Benchmarks 2026
How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...
Analytics & CRO Tools
Latest
Best Shopify and eCommerce CRO Agencies in 2026: How to Read the Lists Before You Choose One
Search for best CRO agencies, best eCommerce CRO agencies, or best Shopify CRO agencies and you will run into a bit of a problem quite quickly. There are lists everywhere....
CRO Agency & Audit Insights
Best Shopify and eCommerce CRO Agencies in 2026: How to Read the Lists Before You Choose One
Search for best CRO agencies, best eCommerce CRO agencies, or best Shopify CRO agencies and you will run into a bit of a problem quite quickly. There are lists everywhere....
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
A/B Testing & Experimentation
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
Analytics & CRO Tools
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
CRO Agency & Audit Insights
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
Peter
Gardner
Why Should You Add Subscription To Your Shopify Store?
Subscriptions are the fastest growing area in commerce that offer exciting opportunities for your brand to build a community - here’s how they could help your business.
Blend Commerce
Understanding User Testing and Experience
Needs and requirements from your user testing is a must, to understand the functionality of an existing website you want to grow or a new adventure.
Blend Commerce
6 Next Steps After You’ve Launched Your Shopify Website
Congratulations on launching your new store design! I bet you are wondering what happens next? Well, let us help!
Peter
Gardner
What Is An A/B Test & How Do You Perform Them?
Blend Commerce describes what A/B testing is, why it’s useful for businesses and how to do it successfully.
CRO Fundamentals & Basics
Peter
Gardner
Why CRO Matters: The Benefits of Conversion Optimisation for Online Stores
Conversion Rate Optimisation (CRO) helps online stores turn more visitors into customers by improving user experience, increasing revenue, and reducing acquisition costs. This article explains why CRO matters and the...
CRO Fundamentals & Basics
Peter
Gardner
Top Design Features for your eCommerce Shopify Website
Blend's UI/UX Designer, James Ingelton, reviews some of the top features to include on your online store
Peter
Gardner
5 Top Shopify Metrics to Measure Your Store's Performance
To help you make more informed assessments, we’ve created this article to run through the core Shopify store metrics you should be evaluating, and provide some of the most up...
Peter
Gardner
How to Create A Shopify Recommendation Quiz
Blend Commerce details how to create a product recommendation quiz on Shopify to improve your customer’s experience.
Peter
Gardner
5 Reasons Why Your Brand Needs Reviews
Online sales have skyrocketed over the past year. And whilst that’s great news for eCommerce retailers, it also means they need to up their game to stay ahead of the...
Peter
Gardner
Meet the Leader: Andrew Feld from Fresh Patch
With the support of family and friends, Andrew Feld started Fresh Patch from a 200 sq ft storage unit. He delivered his hydroponically grown, Fresh Patch Grass pads from his...
Peter
Gardner
How Shogun’s Frontend Product Can Improve Your Shopify Store
User experience is imperative to any Shopify store. The way the customer navigates and interacts can greatly impact as to whether they decide to purchase, or look elsewhere. One of...
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