Conversion rate optimisation tips, tricks and guides that you can put into practice on your store today. Everything on the Blend CRO blog is informed by our award-winning work increasing revenue on over 300 real Shopify stores.
Featured
Analytics & CRO Tools
Peter
Gardner
eCommerce & Shopify Average Conversion Rate Benchmarks 2026
How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...
Analytics & CRO Tools
Latest
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
A/B Testing & Experimentation
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
Analytics & CRO Tools
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
CRO Agency & Audit Insights
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
How to Increase the Conversion Rate of Your Sample Pack to Full-Size Purchase on Shopify
Product samples: a nice giveaway that bleeds cash and skyrockets your CAC, or a well-oiled conversion-driving machine? The difference is in attention to detail and preparation. Here's how to set...
Shopify Conversion Optimisation
How to Increase the Conversion Rate of Your Sample Pack to Full-Size Purchase on Shopify
Product samples: a nice giveaway that bleeds cash and skyrockets your CAC, or a well-oiled conversion-driving machine? The difference is in attention to detail and preparation. Here's how to set...
A/B Testing & Experimentation
Rich Kimber
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
A/B Testing & Experimentation
Analytics & CRO Tools
Peter
Gardner
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
Analytics & CRO Tools
CRO Agency & Audit Insights
Rich Kimber
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
CRO Agency & Audit Insights
Shopify Conversion Optimisation
Peter
Gardner
How to Increase the Conversion Rate of Your Sample Pack to Full-Size Purchase on Shopify
Product samples: a nice giveaway that bleeds cash and skyrockets your CAC, or a well-oiled conversion-driving machine? The difference is in attention to detail and preparation. Here's how to set...
Shopify Conversion Optimisation
A/B Testing & Experimentation
Peter
Gardner
A/B Testing Benchmarks for eCommerce: What a Good Win Rate Actually Looks Like
What is a good A/B testing win rate in ecommerce? Hint: Blend's own win rate of 58.86% (fully disclosed here) is well above average. But it's not as simple winners...
A/B Testing & Experimentation
CRO Agency & Audit Insights
Peter Gardner
How to Choose a CRO Agency: Picking the Right One for Your Business
There are CRO agencies and there are CRO agencies. How do you know which is the right one for your business? Learn what to look for, what to ask, and...
CRO Agency & Audit Insights
A/B Testing & Experimentation
Rich Kimber
What Is a Marketing Experiment? A Practical Guide to CRO and Digital Experimentation
What is a marketing experiment? The key questions answered and everything you need to know about experimentation for CRO.
A/B Testing & Experimentation
CRO Agency & Audit Insights
Rich Kimber
Blend Commerce Wins Global CRO Agency of the Year 2026
Blend Commerce has been named Global CRO Agency of the Year 2026 at the Global Agency Awards, and we don’t mind admitting we’re going to take a moment to enjoy...
CRO Agency & Audit Insights
Shopify Conversion Optimisation
Rich Kimber
When Should You Test and When Should You Implement Straight Away? The Ultimate Guide to Making Decisions in CRO
Most houses have a junk drawer. You know the one. Stuff just gets thrown in there. Rubber bands, receipts you'll never look at, old batteries. Those little pointy tools you...
Shopify Conversion Optimisation
Shopify Conversion Optimisation
Rich Kimber
12 of the Best Ways to Improve Ecommerce Conversion Rates: A/B Tests and Best Practices We've Proven to Work
Theory is great, but ideas that have worked in the wild 100 times are better. These tips are all hard-hitting, quick-to-impact CRO classics - 12 of our greatest hits, proven...
Shopify Conversion Optimisation
A/B Testing & Experimentation
Rich Kimber
Understanding User Testing for CRO: How Shopify Brands Use Qualitative Insights to Improve Conversions
User testing for CRO helps you understand how real people experience your Shopify store, where they get stuck, what they like, and what stops them from buying. While analytics can...
A/B Testing & Experimentation
Here’s what to expect:
- After you get in touch, one of the Blend Directors will reach out within 1 business day.
- We'll ask for more detail about your business to assess whether Blend is the right fit, and if not, we'll recommend someone who is.
- If it looks like we can help, you’ll be invited to a call to dig into the challenges you’re facing and the numbers behind them.
- From there, we’ll outline clear steps to help get things on track.
