Shopify CRO
Peter Gardner

How to Grow a DTC Brand by Focusing on Fewer Channels

A reminder that DTC growth often improves when teams focus on fewer channels, test one thing at a time, and avoid muddying their own results.

Shopify CRO
CRO Audit & Insights
Peter Gardner

How to Get CRO Insights From Revenue Per Session

Revenue per Session combines traffic quality, conversion efficiency, and AOV. This article explains how to break it down by source to find stronger CRO opportunities.

CRO Audit & Insights
Shopify CRO
Peter Gardner

Dangerous CRO Advice: Why Small Stores Still Need Optimisation

A rebuttal to the idea that CRO only makes sense for large stores, explaining why smaller brands still need optimisation even when A/B testing is not practical.

Shopify CRO
CRO Audit & Insights
Peter Gardner

Why We Ask Readers What CRO Topics They Want Next

A short note on using reader polls as qualitative data, so future CRO newsletter topics are shaped by what subscribers actually want to learn.

CRO Audit & Insights
CRO Audit & Insights
Peter Gardner

Two Post-Purchase Survey Questions That Reveal CRO Insights

Two post-purchase survey questions can reveal the doubts, surprises, and frustrations that nearly stopped customers from buying, giving you a practical CRO backlog.

CRO Audit & Insights
AI Search & GEO
Peter Gardner

Why eCommerce Data Quality Matters More in the Age of AI Agents

A personal take on AI agents, data security, and why eCommerce brands should start collecting and organising useful business data before agentic AI becomes mainstream.

AI Search & GEO
CRO Audit & Insights
Peter Gardner

eCommerce Qualitative Data Cheatsheet for CRO

A downloadable qualitative data cheatsheet with 10 ways to collect customer insight for eCommerce CRO research and optimisation planning.

CRO Audit & Insights
A/B Testing & Experimentation
Peter Gardner

Why A/B Tests Fail When You Ignore Qualitative Data

If your CRO process relies only on GA4, you are often guessing at the cause. This article explains why qualitative data makes A/B tests sharper and less likely to fail.

A/B Testing & Experimentation
CRO Audit & Insights
Peter Gardner

Getting Started With CRO Insights at Blend Commerce

An introduction to Blend’s CRO Insights offer, why it works as a low-risk first step, and how it helps Shopify brands get clarity before committing to a full CRO programme.

CRO Audit & Insights
AI Search & GEO
Peter Gardner

Gateway Products: An Old CRO Tactic With New AI Search Benefits

Gateway products are an old CRO tactic with new AI-search benefits. This article explains how a small first purchase can improve trust, retention, and future recommendations.

AI Search & GEO
AI Search & GEO
Peter Gardner

Why AI Ads Could Be 2026’s Facebook Ads Moment

A perspective on why AI ads and AI discoverability may become the next early-adopter advantage for eCommerce brands, similar to Facebook Ads in 2016.

AI Search & GEO

CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

5.0 on Reviews.io

CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

hello@blendcommerce.com

Here’s what to expect:

  1. After you get in touch, one of the Blend Directors will reach out within 1 business day.
  2. We'll ask for more detail about your business to assess whether Blend is the right fit, and if not, we'll recommend someone who is.
  3. If it looks like we can help, you’ll be invited to a call to dig into the challenges you’re facing and the numbers behind them.
  4. From there, we’ll outline clear steps to help get things on track.