“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”
A quick one to wrap the week.
- Monday was AI in SaaS.
- Tuesday was the moat checklist.
- Wednesday was Crocs getting commoditised.
- Thursday was 7-11-4.
And here’s the common thread.
None of those really matter if your website is a heap of $@%£.
Because your website is where all those things you do from an ads and marketing perspective come together.
And it’s the place where they either place an order or decide to buy the cheaper version elsewhere.
Blend Commerce helps Shopify stores that turn more traffic into revenue.
We do it by increasing motivation, reducing anxiety, reducing friction and making it easier for your customer to trust your brand.
So you can rely less on paid ads and discounts to hit your revenue goals.
Helping you get more customers to buy now, buy more and buy again.
If you want help, reply with MOAT and we can chat about how we can help you.
Chat soon,
Peter
About the author
Peter Gardner Co-Founder and Chief Strategy Officer
Peter Gardner is the Australia-based co-founder and Chief Strategy Officer of Blend Commerce, the specialist Shopify CRO agency named Global CRO Agency of the Year 2026. He helps established Shopify brands improve conversion rate, average order value and repeat purchase by combining quantitative data, qualitative customer insight and structured experimentation.
Peter writes the Shopify CRO Newsletter and is known for the Buy Trifecta®, a framework focused on helping customers Buy Now, Buy More and Buy Again, while using prioritisation models such as PECTI to help brands focus on the highest-impact CRO opportunities.
Peter also co-founded the eCom Collab Club®, a dynamic eCommerce community that connects and empowers eCommerce professionals through events, networking opportunities, and educational resources.
“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”
