“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”
Here are two metrics you can use together to provide a lot of insight into where to focus improvements in your store.
- Product Page View Rate
- Add-to-Cart Rate
The reason these work so well together is that they sit side by side on the journey.
Sessions → Product Page Views → Add to Carts
So instead of staring at Conversion Rate and wondering what is going on, you can use these two to work out where the real bottleneck is.
Product Page View Rate tells you how well your website performs at driving people to products.
Add-to-Cart Rate tells you how good your website is at getting them to take action.
The trick is not to ask whether either metric is low or high.
It is to look at how they are trending.
If Product Page View Rate is trending up faster than Add to Cart Rate, more people are reaching product pages, but those pages are not improving fast enough to turn that extra attention into intent.
That is where I would focus on:
- Value proposition
- Product imagery
- Trust signals
- Reviews
- Variant selection UX
- Delivery and Returns clarity
- CTA visibility
- Price justification
If the Add-to-Cart Rate is trending up faster than the Product Page View Rate, your product pages are doing a better job, but not enough people are reaching them.
That is where I would focus on:
- Navigation
- Collection pages
- Search
- Filtering
- Sorting
- Homepage merchandising
- Category naming
- Internal linking
If both metrics are trending up, that is usually a very good sign.
More people are reaching product pages, and more of them are adding to cart once they get there.
At that point, I would start looking further down the funnel:
- Cart friction
- Checkout completion
- Shipping costs
- Payment options
- Returns clarity
- Discount code issues
If both metrics are trending down, I would start higher up.
That usually means you have a broader issue, often a mix of weaker traffic quality, poorer product discovery, and product pages that are not doing enough.
And if you want to make this even more useful, break both down by device and then by traffic source.
Chat soon,
Peter
About the author
Peter Gardner Co-Founder and Chief Strategy Officer
Peter Gardner is the Australia-based co-founder and Chief Strategy Officer of Blend Commerce, the specialist Shopify CRO agency named Global CRO Agency of the Year 2026. He helps established Shopify brands improve conversion rate, average order value and repeat purchase by combining quantitative data, qualitative customer insight and structured experimentation.
Peter writes the Shopify CRO Newsletter and is known for the Buy Trifecta®, a framework focused on helping customers Buy Now, Buy More and Buy Again, while using prioritisation models such as PECTI to help brands focus on the highest-impact CRO opportunities.
Peter also co-founded the eCom Collab Club®, a dynamic eCommerce community that connects and empowers eCommerce professionals through events, networking opportunities, and educational resources.
“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”
