CRO Audit & Insights
Peter Gardner

5 eCommerce Metrics That Reveal Better CRO Insights Than Conversion Rate

Five eCommerce metrics that give a clearer view of store performance than conversion rate alone, including add-to-cart rate, abandoned cart rate, RPS, AOV, and CLV.

CRO Audit & Insights
CRO Audit & Insights
Peter Gardner

What Conversion Rate Actually Tells You About Store Performance

Conversion rate is useful, but not enough on its own. This article explains why CR can move in the right direction for the wrong reasons and vice versa.

CRO Audit & Insights
Accessibility UX & Design
Peter Gardner

Card Sorting Research for eCommerce Navigation and Product Discovery

An introduction to Blend’s Card Sorting Research Simulator GPT and how it can help eCommerce teams find navigation and category naming issues that hide products from shoppers.

Accessibility UX & Design
Accessibility UX & Design
Peter Gardner

How Jakob’s Law Helps Improve eCommerce Conversion Rates

Jakob’s Law shows why shoppers prefer websites to work the way they expect. This article explains how familiar patterns reduce friction and support conversion.

Accessibility UX & Design
Accessibility UX & Design
Peter Gardner

Design Consistency Cheatsheet for CRO, UX and Accessibility

A downloadable 174-point design consistency checklist for eCommerce CRO, UX, and accessibility, built to make websites easier to trust, use, and buy from.

Accessibility UX & Design
Accessibility UX & Design
Peter Gardner

Do Ugly Websites Really Convert Better?

A clearer take on the “ugly sites convert” argument, explaining why clarity, consistency, and usability matter more than aesthetics alone.

Accessibility UX & Design
Site Speed & Core Web Vitals
Peter Gardner

CRO Agent Build-in-Public Update: Site Speed Findings

A build-in-public update on CRO Agent, showing how Brenda flagged Blend’s own site speed issues and how new CLV, accessibility, and speed audit features are progressing.

Site Speed & Core Web Vitals
Site Speed & Core Web Vitals
Peter Gardner

How to Improve Perceived Site Speed for Higher Conversions

Customers often describe lag, weak feedback, and jumpy pages as slow. This article covers practical UI improvements that make a site feel faster and easier to buy from.

Site Speed & Core Web Vitals
Site Speed & Core Web Vitals
Peter Gardner

How Rakuten 24 Increased Revenue per Visitor by 53.37%

A Core Web Vitals case study summary showing how Rakuten 24 improved speed metrics and reported gains in revenue per visitor, conversion rate, and AOV.

Site Speed & Core Web Vitals
Site Speed & Core Web Vitals
Peter Gardner

Shopify Site Speed Checklist: Is Good Enough Really Good Enough?

A practical Shopify site speed checklist covering Core Web Vitals, perceived performance, and the common causes of slow or clunky shopping experiences.

Site Speed & Core Web Vitals
Site Speed & Core Web Vitals
Peter Gardner

Shopify Site Speed and the Law of Diminishing Returns

A cautionary Shopify site speed story showing why chasing perfect performance scores can hide important content, increase friction, and reduce conversion.

Site Speed & Core Web Vitals

CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

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CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

hello@blendcommerce.com

Here’s what to expect:

  1. After you get in touch, one of the Blend Directors will reach out within 1 business day.
  2. We'll ask for more detail about your business to assess whether Blend is the right fit, and if not, we'll recommend someone who is.
  3. If it looks like we can help, you’ll be invited to a call to dig into the challenges you’re facing and the numbers behind them.
  4. From there, we’ll outline clear steps to help get things on track.