“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”
Packard was an American luxury car company in Detroit.
The keyword being ‘was’.
For years, it was known for building expensive, prestigious cars.
Then it introduced cheaper models to sell more cars.
And to be fair, that worked.
The cheaper cars sold well.
But when you are a premium brand, you are not just selling more units.
You are selling status, exclusivity, and a reason to pay more.
That is where Packard got itself into trouble.
The cheaper cars brought volume, but they also made the badge feel less special.
Over time, the thing that made Packard valuable started to weaken.
That is a useful thing to remember in eCommerce.
More purchases do not always mean healthier growth.
Not if they come from heavier discounting, lower-value orders, or customers who were never a great fit to begin with.
A metric can improve even as the business beneath it gets weaker.
Chat soon,
Peter
About the author
Peter Gardner Co-Founder and Chief Strategy Officer
Peter Gardner is the Australia-based co-founder and Chief Strategy Officer of Blend Commerce, the specialist Shopify CRO agency named Global CRO Agency of the Year 2026. He helps established Shopify brands improve conversion rate, average order value and repeat purchase by combining quantitative data, qualitative customer insight and structured experimentation.
Peter writes the Shopify CRO Newsletter and is known for the Buy Trifecta®, a framework focused on helping customers Buy Now, Buy More and Buy Again, while using prioritisation models such as PECTI to help brands focus on the highest-impact CRO opportunities.
Peter also co-founded the eCom Collab Club®, a dynamic eCommerce community that connects and empowers eCommerce professionals through events, networking opportunities, and educational resources.
“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”
