“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”
Check this out.
Feels creepy.
Google is rolling out an opt-in update that lets its new AI search mode use your Gmail and Photos to personalise answers (including shopping recommendations).
Yip, it will be able to understand you from your inbox and the context of things you haven’t even included in the prompt.
Here’s an example of something that happened to one of the testers of the new Personal Intelligence.
“In testing Personal Intelligence with Gmail and Google Photos enabled, I’ve found new things that I wouldn’t have ever considered or discovered before. One recent example: I was looking for a new pair of sneakers, and AI Mode noticed a brand I’d just bought and suggested a new style I hadn’t seen yet. The recommendation was spot on — I bought them instantly!“ — Google Personal Intelligence Tester
And the Photos bit is what makes this even creepier…
It could learn what you look like, your style, your skin tone, your hair type, your build, your weight and probably a whole bunch of other things about you, your friends and your family.
For a user, this is going to be convenience and laziness on steroids…
And for a brand, this is one massive opportunity.
Think about the profile targeting that this opens up for Google Ads.
Buyer Personas are going to get a whole new lease on life.
And the emails you send to your customers are going to be even more important.
Tomorrow, I’ll send over a list of ideas on how you can start getting ahead of your competitors on this one.
If you want to know more, check out the article here.
Chat soon,
Peter
About the author
Peter Gardner Co-Founder and Chief Strategy Officer
Peter Gardner is the Australia-based co-founder and Chief Strategy Officer of Blend Commerce, the specialist Shopify CRO agency named Global CRO Agency of the Year 2026. He helps established Shopify brands improve conversion rate, average order value and repeat purchase by combining quantitative data, qualitative customer insight and structured experimentation.
Peter writes the Shopify CRO Newsletter and is known for the Buy Trifecta®, a framework focused on helping customers Buy Now, Buy More and Buy Again, while using prioritisation models such as PECTI to help brands focus on the highest-impact CRO opportunities.
Peter also co-founded the eCom Collab Club®, a dynamic eCommerce community that connects and empowers eCommerce professionals through events, networking opportunities, and educational resources.
“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”
