You already know that at Blend, we love partnering with apps and tools that will not only make your life easier but also boost your revenue and Customer Lifetime Value. Black Crow AI is one of our newer partners, and we’re here to tell you exactly how they can and will do both those things (along with some proof, so stick around).
Who is Black Crow AI?
Black Crow AI isn’t just a tool; it’s a transformational force in the world of eCommerce. This tool embodies Blend Commerce’s philosophy of Customer Value Optimisation (CVO), prioritising long-term customer relationships over mere conversion rates by helping you recognise 100% of your visitors.
Black Crow AI uses predictive intelligence to improve your site performance dynamically. What does this mean? You’ll be able to both find and convert more potential customers while optimising your marketing strategy to maximise your profits.
It’s a sophisticated platform that specialises in enhancing customer value. It’s not about the quick fixes; it’s about cultivating lasting, lucrative relationships with your customers.
How Shopify Merchants Can Leverage Black Crow AI
In the new age of technology, Black Crow AI takes advantage of technological advancements by employing advanced algorithms and machine learning to sift through your customer data. By analysing this data, it uncovers invaluable insights into customer behaviour and market trends. This deep understanding of your audience is the cornerstone of effective marketing strategies like hyper-personalised email campaigns and predictive cart abandonments.
And set to make your life easier still, Black Crow AI seamlessly integrates with your Shopify store. No technical headaches or complex setup processes. You can dedicate your time and effort to what you do best: managing your eCommerce business.
What Working with Black Crow AI’s Smart ID Looks Like
Smart ID helps eCommerce businesses set privacy-friendly user identifiers that never expire so that you can recognise 100% of your site visitors. During your 30-day free trial, Black Crow AI will activate Smart ID within your existing Klaviyo-triggered email flows to increase addressable audience sizes. You’ll see instant incremental revenue by improving your ability to re-engage users that you already know. So, what type of numbers can you expect?
- 90% more revenue from triggered email flows
- 125% triggered email audience growth
- 50% increase in total email revenue
Real-Life Examples of Black Crow AI In Action
People always need proof before they’re going to invest in something. That’s why we’re giving you not only one but two examples of how Black Crow AI has boosted metrics for popular brands.
Wondercide x Black Crow AI
Wondercide, a pet-safe pest protection brand in the USA, has seen tremendous growth over the last few years, along with some challenges. Most of their marketing relied on growing their email list, which used paid media to feed the top of the funnel. Unfortunately, paid marketing has become less efficient at driving qualified traffic despite the never-ending increase in costs. The seasonal nature of pest control also means that the brand needed to foster loyalty with its customers.
What did Black Crow AI do? They used their Smart ID to make the most of their existing customer data. By recognising users across multiple sessions, the team saw a 150% increase in addressable audience sizes in abandonment email flows, resulting in 78% more revenue. It also drove an impressive ROI of 31x without requiring the Wondercide team to make a single change in their Klaviyo. Due to the seasonality of pest control, Smart ID’s ability to identify customers over extended periods of time helped Wondercide complete the customer purchase cycle.
Blend’s Client x Black Crow AI
As example number two, we bring a client of our very own. Much like Wondercide, this client wanted to see a boost in not only their revenue but also in their customer loyalty. Blend was happily surprised to find that within only 26 days, we saw a staggering $8,000 in incremental revenue. This remarkable figure highlighted Black Crow AI’s ability to capture revenue that might have otherwise slipped away.
And don’t you love it when the future looks bright as well? With a projected monthly revenue lift estimated at $9,200, this kind of consistent growth is a dream come true for any eCommerce business.
We also integrated the Cart Abandonment Flow, and although it takes a bit of time to gain momentum, early signs were positive. The 7-day cookies hadn’t yet expired for visitors who came through the Flow, but the potential for revenue recovery was undeniable.
Blend and Black Crow AI
We’re not only suckers for the alliteration of the Blend and Black Crow duo, but we also believe that having the right tools can be the difference between thriving and struggling. Black Crow AI, with its customer-centric approach, is a game-changer that Shopify merchants have been searching for.
Those deep in the eCommerce realm understand that every sale is valuable and customer relationships are worth nurturing. If you want to know what type of numbers Black Crow AI will bring your eCommerce brand, get in touch with Blend today.
Published: October 27 2023
