Shopify Business & Store Branding

CREATE THE BRAND FOR YOUR BUSINESS

Your USP, competitive advantage or what we call valuable difference. We get to know you and your motivations and how that has lead you to set-up your Shopify business. Together, we discover why your customers should pick you over competitors. It is on this that we base your own unique brand, the basis of the look and feel for your Shopify site and marketing communications.

Get started now for $1599

WHAT IS IT? 

Shopify Business & Store Branding is a joint collaboration between Blend Commerce and Glued. The service gives you the template for how your Shopify site will look and a roadmap for the look, feel and tone of the marketing for Shopify store. Your brand needs to embody what makes your proposition not just different, but also of sufficient extra value to your target customers to win them over. This is how it works.

1. UNDERSTANDING YOU AND YOUR BUSINESS

This is where we find out what are the deeper reasons for your starting your Shopify Store.

    • Why you have chosen your product or niche?
    • Why you have chosen to deliver them in your own particular way?
    • What is the ‘experience’ you wish to deliver?
    • What you hope to achieve with your business over time?
    • What characterizes your ideal client?
    • How do you want then feeling after purchasing from you?
    • How do you want to be perceived?

These ‘deep dive’ questions allow us to form this into a narrative and rationale about your business in pictures and words, and provide the next step of the service.

2. GLUED BRAND CREATION

Using the above understanding and narrative as a creative brief, we will present you with a wide spectrum of logo options and straplines. Over two or three phases of consultation between us we will narrow these down to an agreed logo and strapline or proposition.

Glued - The Business of Branding

3. YOUR BRAND GUIDELINES

Your new logo and proposition will be applied to a number of key marketing and communications tools:

    • Proposition/narrative (critical for store and ad copy)
    • Website look and feel
    • Button states
    • Online ads

These templates will determine the design guidelines for your brand which will be written-up and illustrated in detail in your own brand guidelines document. Giving you the freedom to work with other third parties on the production of marketing and communications.

4. CREATING YOUR SHOPIFY STORE

Whether you choose to continue with Blend or not, Glued will debrief the key personnel in Blend on the rationale, narrative, brand and design guidelines for your Shopify business so that you can progress seamlessly to their Shopify Store Roadmapping Service.

Get started now for $1599