Workshop Sessions

  • Graeme Paddock (The UpTik)

    TikTok Shop: Get Ready Before It Lands

    Graeme will show you how to prepare for TikTok Shop before it hits Australia. If you want first-mover advantage, this is how. You’ll map out your product, content, and setup readiness in a live self-audit using our printed workbook.

  • Peter Gardner (Blend Commerce)

    CAC Defence: Conversion, AOV and Retention

    Peter will walk you through a rapid-fire audit of your website and growth strategy. You’ll score your Conversion Rate, AOV and Retention using the CAC Defence Checklist - and walk away with a prioritised action plan that won’t sit in your inbox.

  • Special Guest & Sophia Pope (Shipstation)

    Acquisition Cycle: Referrals and Repeat Purchases

    Sophia and our Special Brand Guest will reveal how to find customers in fresh places and keep them hooked with standout experiences. Digging into post‑purchase CX and operational tweaks that spark word‑of‑mouth and repeat revenue.

Cut Your CAC. Find New Channels. Stay Ahead.

This isn’t a panel. It’s not a pitch fest. It’s a hands-on, workshop-style event for DTC brands who want to stop wasting money on paid ads that don’t convert.

You’ll sit next to operators who are tackling the same CAC challenges you are... or have already figured them out.

You’ll work through proven frameworks, guided by people who’ve done it.

And you’ll leave with a real plan, not a folder full of “insights” you never use.

Why Apply?

This is a tight group of DTC operators, curated for quality, not quantity. When you arrive, you’ll be introduced to someone who actually makes sense for you to talk to - based on what you said you’re good at and what you need help with.

You’ll be working, not just listening. Every session is hands-on, with frameworks and live exercises.

And no one is trying to sell you anything.

If you want real talk, real strategies, and real people solving the same CAC problems you are, this is your room.

FAQs

Who is this event actually for?

DTC brand operators, founders, marketers. Anyone who owns or drives customer acquisition and wants to improve how they scale. If you're in the trenches and solving real growth problems, you're in the right place.

Is it free?

Yes. But it’s not open. You need to apply, and we’re keeping the room small. This isn’t about packing it out. It’s about getting the right people in.

Can agencies or tech vendors attend?

Not this time. This is a brand-first room. If you're agency or tech-side and want to get involved in future events, let us know. We’ll keep you on the waitlist.

Do I need to be doing TikTok already?

No. That’s the point. You’ll learn what you need to get ready before TikTok Shop arrives in Australia. If you’re already on TikTok, even better. You’ll know exactly where to improve.

Will I have to talk in front of the room?

Only if you want to. You’ll be encouraged to share ideas during the workbook sessions and match-making intro, but there’s no forced mic time

What if I can’t make it after I apply?

Please let us know as early as possible so we can offer your spot to someone else. We’ve got a waitlist.

Will there be a replay or recording?

Nope. This is an in-person, live-only session. What’s shared in the room stays in the room. That’s what makes it valuable.

How many people will be in the room?

Roughly 20 to 30. Small enough for real conversations, big enough to get fresh perspectives.