What is CLV?
You're hearing more and more about the importance of ‘retention’. But what does it mean? Yes, the snappy Linkedin posts about leveraging a community look great, but how can you build that? And how long will it take? So, you do what makes sense, try to improve your copy, change the product page and get them to convert.
Customer Lifetime Value is about building long-lasting relationships with customers by consistently delivering value and exceeding their expectations. When businesses focus on increasing CLV, they not only boost their bottom line but also create a loyal customer base that will keep coming back for more.