eCommerce Growth Formula

Calculate your CLV:CAC ratio

Are you ready to turn your eCommerce business into a Customer Retention powerhouse?

Then it's time to get to know your CLV:CAC ratio.

Knowing this and using the calculator allows you to identify the growth lever this is most likely to help boost your busines growth.

Don't worry; it's not as scary as it sounds. In fact, our EGF Calculator makes it super easy and, dare we say?, even a little fun!

What is CLV?

You're hearing more and more about the importance of ‘retention’. But what does it mean? Yes, the snappy Linkedin posts about leveraging a community look great, but how can you build that? And how long will it take? So, you do what makes sense, try to improve your copy, change the product page and get them to convert.

Customer Lifetime Value is about building long-lasting relationships with customers by consistently delivering value and exceeding their expectations. When businesses focus on increasing CLV, they not only boost their bottom line but also create a loyal customer base that will keep coming back for more.

A balancing act

You're hearing more and more about the importance of ‘retention’. But what does it mean?

Gone are the days when businesses could rely solely on customer acquisition to drive growth. With so much competition and so many options available to consumers, it's becoming increasingly difficult (and expensive) to attract new customers. That's why focusing on customer retention and increasing CLV is more crucial than ever.

By entering key data points such as average order value, frequency of purchase, and customer retention rate, you can get a clear picture of each customer’s value to your business. This information will help you make informed decisions about allocating resources and optimising your strategy to deliver the best possible customer experience!

eCommerce Growth Formula

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