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Archetype Shopify themes are a great option for lifestyle focused brands looking to drive sales.

With a visual and design lead feature approach to themes, selecting the functionality and customisations that will drive conversion for your brand is difficult. Alongside the possibility of customisations, deciding on how best to take advantage of Archetype themes is tricky without prior knowledge.

While overall design is important, data shows that the functionality that helps turn your visitors to customers leads to the fastest path to growth.

Why use a customised Archetype theme for your store?

Having worked with countless Shopify store owners, we’ve seen how brands with a structured and data-driven approach to theme customisation can directly link theme customisations to increasing conversion rates and boosting Average Order Value (AOV). In our experience, Shopify merchants that take action sooner rather than later, reduce the risk of leaving money on the table.

How Blend helps Archetype merchants

We frequently work with growing brands looking to customise the Archetype Impulse theme for increased sales. With a deep understanding of Impulse and other Archetype themes, we’ve helped several ‘Pre-Shopify Plus’ clients achieve significant sales growth through theme customisations.

Whether you’re planning to switch to an Archetype theme, or looking to optimise your current Archetype theme, Blend can support you with one of our structured options:

Our Archetype Services

1. Theme customisations for existing Archetype theme users

If you’re an existing Archetype theme user, it's likely that increasing your conversion rate and AOV for your lifestyle driven brand is essential to you.

Shopify store owners with traffic over 3,000 unique visits a month and a lifestyle brand product offer tend to work with us on theme customisation projects. By making subtle conversion rate changes that create significant revenue increases, clients of this size and above often see a financial uplift after working with us.

If you're getting less than a 2% conversion rate, you're not only missing out on a potential opportunity, you're actively losing money. It's our job to help you get that cash into the bank as efficiently as possible, and here’s the process we’ll use to do that:

Data - Before you speak to one of our Archetype theme experts, we’ll analyse your data to determine where your key growth opportunities are. Our goal is to determine the fastest path to growth for your business.

Plan - Your Archetype expert will run through our list of recommendations according to your data. We’ll demonstrate what steps you need to take, and what actions are going to make the most difference to your CRO. We’ll outline clear expectations of what we intend to deliver and how we expect it to improve the financial performance of your store.

Onboarding - Once the project brief and scope are agreed, your dedicated project manager will complete the onboarding process to our easy to use project management tool. You’ll have full visibility of our work and clear milestones for your project.

Review - Our team of experts will work closely with you throughout the implementation phase to ensure you’re updated every step of the way.

Most clients then choose to work with us on an ongoing basis on our Growth Partnership program to ensure they can reach their full potential with the store.

2. Shopify store redesign using an Archetype theme

If you’ve been running a Shopify store for 12 months or more, no doubt you’ll be carefully monitoring the profitability of your business and looking at ways to maximise it. With so many themes available, taking the time to assess which theme to use is both time-consuming and confusing.

Working closely with Archetype themes, our team has a thorough understanding of theme features and how best to utilise these alongside customisations to generate growth. Here’s how we’ll work with you to make the switch:

Assess - After making contact with Blend, your Archetype expert will assess your store, current theme and the issues you feel your store has with stagnant conversion.

Report - Your Archetype expert will then discuss their findings and they’ll explain how they feel an Archetype theme could specifically help your business.

Roadmap - Once you decide to move forward with Blend, we’ll define the roadmap for the redesign of your Shopify store with an Archetype theme and agree this with you in the project scope and brief.

Onboarding - Your project will start with a ‘kick-off meeting’ where your dedicated project manager will complete the onboarding process. You’ll have full visibility of our work and clear milestones for the project, as well as clear communication on what you’ll need to provide us with.

Coach - Before re-launching your store, you’ll receive bespoke training on specific customisations to your Shopify store to ensure you have full understanding to manage your new business asset.

Iterate - Once the new store is launched, the process of optimising will continue. Many clients opt to work with us on our growth partnership program to continue their path to improving their bottom line.

Ready to take action?

Contact us now to connect to our team of Archetype experts and begin improving your bottom line.

Limited capacity available


Why choose Blend?

Brad Frost, Absolute Collagen

Brad Frost, Absolute Collagen

"Blend's rapid communication and reasonable costs made us decide to work with them to improve our product landing page experience. We are very happy with the end result."
Ryan Zagata, Brooklyn Bicycle Co.

Ryan Zagata, Brooklyn Bicycle Co.

"We’ve gotten heaps of praise since we relaunched our site and our conversion rate is also tracking considerably higher."

Frequently Asked Questions

Why do you work with Archetype themes?
Archetype themes generate results, which ultimately is what is important to both us and our clients. Alongside this, Archetype themes are feature rich, have a robust code base and look great.
How will I know if it really makes sense to switch to an Archetype theme?
As a results based business, we can only continue to grow if our clients do. Due to this, it only makes sense to recommend a switch to an Archetype theme if we truly believe it will improve your stores sales performance. As part of our initial process, we discuss and share our honest feedback with you on the reason for or against switching to an Archetype theme.
How long will it take to see results from Archetype theme customisations?
As you’ll see from our case studies, some clients see immediate results from our work. With that being said, we believe that at least 3 months of data should be used to make an assessment of the impact of any changes to Shopify themes.
How quickly can you implement customisations to Archetype themes?
This will vary depending on your specific needs, but in some circumstances we can provide ‘rush services’ if our team has capacity and at an additional cost. The best way to get a clear answer is to make contact with us here.
Do you offer support and training on Archetype themes?
Yes. All of our work comes with full handover, training and sign-off to ensure you have what you need to make the most of a redesigned store or customisations to an Archetype theme.

How is Blend different?

We’re advisors, not sellers

With our team’s expertise in Archetype themes, we’re able to objectively assess if theme customisations will turn the needle for your business. From client feedback, we know our ability to explain and advise is the reason why clients choose to work with us over other agencies.

We’re focused on metrics

From day one of working with clients, we focus on 6 key metrics to help assess the growth potential of a Shopify store. We use these metrics to plan, execute and analyse our work with Archetype themes to ensure we’re truly adding value to our client’s businesses. 

We have expert knowledge of all eCommerce strands

As a team of Shopify specific designers, developers, CRO experts and marketers, we understand that theme customisations need to be considered from different perspectives for them to be effective.

Time to talk Archetype?

If your target for launching a new customisation or theme switch is less than 10 weeks, make contact now.

As a small team we have limited availability for projects.