Email Marketing Audit

If you're unsure if your email marketing is performing as well as it could, our team can help.

We'll conduct an audit of your current email marketing set-up and evaluate where you're leaving money on the table. A core part of the audit will also be to assess where apps like Octane AI and other apps in your tech stack can add more value to your email marketing activities.

The audit provides of prioritised recommendations that Blend will implement on your behalf as part of the Klaviyo Monthly Management Service, or implemented by you.

The Email Audit service includes:

• A comparison of your current email flows and campaigns against industry benchmarks
• Analysis of the key areas of change that are required to improve revenue from email
• Identification of Shopify apps that could work with Klaviyo to improve revenue from email.
• Prioritised recommendations of changes to implement on your Klaviyo flows, campaigns and segments.

Klaviyo Email Setups

Do you want to turn your email marketing into a significant revenue stream?

As a Klaviyo Master Partner, we'll help you migrate to Klaviyo email marketing to get the best from flows and campaigns for your business. Our email marketing team is solely focused on the use of Klaviyo for our email marketing clients, so we’re able to design and develop advanced flows, as well as help you drive revenue from email campaigns and beyond.

On average, clients who work with us on their Klaviyo email marketing achieve these results after 3 months:

• 173% Increase in Revenue
• 278% Increase in Email Click Rate
• 10-30% Of all store revenue from email marketing

The Klaviyo Email Setup service includes:

• Email audit and account mapping
• Klaviyo email template design and build
• Design, build and copy creation for 5 core Klaviyo flows
• Creation of core Klaviyo segments
• Sign up form strategy
• Campaign creation strategy

Klaviyo Management

As one of the longest-serving Klaviyo partners, we'll use our expertise to drive up your owned revenue with Klaviyo.

By focusing 100% on the use of Klaviyo for our email marketing clients, we’re able to design and develop advanced flows, as well as help you drive revenue from email campaigns and beyond.

We help our clients turn email marketing into a significant revenue stream. On average, clients who work with us on their Klaviyo email marketing achieve these results after 3 months:

• 173% Increase in Revenue
• 278% Increase in Email Click Rate
• 10-30% Of all store revenue from email marketing

The Klaviyo Management Service includes:

• A/B testing of Klaviyo email flows
• A/B testing of Klaviyo email campaigns
• Analysis and optimisation of Klaviyo flows
• Monthly benchmarking and reporting

Redesigns / rebuilds

If you are looking to do a redesign your Shopify store and improve Customer Experience, our redesign process will help you tackle this.

Whether you'll provide design mockups or  looking for a partner to help with everything from initial planning, our exceptionally talented team can help every step of the way.

Our redesign service can include any or all of the following phases, all depending on your requirements and needs:

• Discovery
• Branding
• Wire-framing
• Mockups/prototypes
• Prototype user testing
• Build/development

Custom Development

As long term Shopify Experts, we can help you build your Shopify storefront or create advanced/complex features and functionality to plugin to your existing store.

Our capabilities are almost endless, below here are just a few ways our team can help you:

• Custom store builds from mockups
• Custom Apps
• Site speed improvements
• Core Web Vital improvements
• Custom templates/functionality
• Responsive theme design, style and CSS changes
• Larger-sized Shopify app configurations/installations
• Responsive theme layout fixes, tweaks and configurations
• Page theme layout redesigns
• Creation of additional/alternative page templates
• Detailed HTML and JavaScript functionality fixes
• Custom Headers
• Custom Footers

Maintenance Contract

If you're a growing business that needs support in maintaining your Shopify store, we can help.

A Maintenance Contract gives you access to us our talented team of designers, developers, analysts and marketers with prepaid planned hours of work each month.

The work you can request under the maintenance contract includes:

• Small quick changes to site code
• Bug fixes/maintenance issues
• Larger project scoping/discovery sessions
• Design wireframes and/or mockups
• Custom development work
• Custom app build
• Development strategy calls
• Core Web Vitals, Site speed, UI/UX, Google Analytics or Onsite SEO Audits

CX Audit

Our approach is different; instead of jumping straight in and implementing a hit-and-hope strategy, we believe we need to take a step back and understand how your customers interact with your brand and store.

By auditing and analysing your store's data we can identify not only the weaknesses and quick wins but also key areas of growth potential. We call this step a 'Customer Experience Audit' of your business. We stand by this process and have seen how it can be the cornerstone of future growth for a Shopify store.

Following the Customer Experience (CX) Audit, we then move into a Growth Partnership phase. We'll start to progressively improve elements of your marketing and store by introducing key growth-focused marketing strategies, apps or custom-built features and functionality. Key milestones are outlined in phase 1 in order to get an understanding of timings, launch dates and key metrics that we predict will be improved with each iteration of your store.

We'll start with foundation elements and elements we believe will have the highest impact first. We'll then progress onto elements which  can then consolidate the store's growth. The benefit of this approach is that if the predicted data hypotheses are incorrect, it's then easy to roll back an iteration to a previous version.

In our Customer Experience (CX) Audit, we use the following tools in order to roadmap the Growth Partnership phase by producing a Growth Priority Stack.

Key Stakeholder interviews
We’ll gather feedback from key company stakeholders via live conversations or written questionnaires. This intake process will give us a first-person account of your organisation’s goals, challenges, audience, value proposition and competitors. We’ll then drill down to the core of your brand: how is it currently perceived and how does that differ from how you want to be perceived. These sessions will then be used to gain insight into your creative vision for your new store.

A detailed Google Analytics Audit
This step is a deep dive into your online store’s known analytics to date. We’ll evaluate key eCommerce metrics including traffic, traffic sources, new versus returning customers, conversion rate, average order value and lifetime value, among others. These behavioural analytics give us a tangible assessment of your online store’s effectiveness. These numbers will also serve as an important baseline against which we’ll test the ROI of our work.

A UI/UX and Navigation Audit (including Hotjar reporting)
We’ll assess your onsite experience from the perspective of a user, analysing your branding, store copy and content and how easily a customer can find and purchase the product they’re looking for. We’ll also use heat mapping to track actual visitor behaviour and identify problem areas that are negatively impacting bounce rate and conversions. Finally, we’ll then check for adherence to eCommerce best practices and conduct thorough mobile testing to appraise the functionality of your website across various screen sizes.

Technical Audit
This audit is conducted in order to provide detailed recommendations on improvements at a technical level. This involves the following;

• A performance audit of the key pages of the website
• Detailing out performance metrics as needed
• Providing recommendations on how to improve the website on a technical level

Growth Partnerships

Our growth partnership gives you access to our team who obsess over your Customer Experience (CX). We'll then continuously work on your website and communication touchpoints to generating new growth and retention.

Each month, our leadership team will meet to review both quantitative and qualitative data from your business. We can build out a priority stack of tasks that tackles the highest priority work first.

This process help us make direct improvements to your key metrics such as Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC) and Conversion Rate (CR).