CREATE THE BRAND FOR YOUR BUSINESS
Your USP, competitive advantage or what we call valuable difference. We get to know you and your motivations and how that has lead you to set-up your Shopify business. Together, we discover why your customers should pick you over competitors. It is on this that we base your own unique brand, the basis of the look and feel for your Shopify site and marketing communications.
WHAT IS IT?
Shopify Business & Store Branding is a joint collaboration between Blend Commerce and Glued. The service gives you the template for how your Shopify site will look and a roadmap for the look, feel and tone of the marketing for Shopify store. Your brand needs to embody what makes your proposition not just different, but also of sufficient extra value to your target customers to win them over. This is how it works.
1. UNDERSTANDING YOU AND YOUR BUSINESS
This is where we find out what are the deeper reasons for your starting your Shopify Store.
These ‘deep dive’ questions allow us to form this into a narrative and rationale about your business in pictures and words, and provide the next step of the service.
2. GLUED BRAND CREATION
Using the above understanding and narrative as a creative brief, we will present you with a wide spectrum of logo options and straplines. Over two or three phases of consultation between us we will narrow these down to an agreed logo and strapline or proposition.
3. YOUR BRAND GUIDELINES
Your new logo and proposition will be applied to a number of key marketing and communications tools:
These templates will determine the design guidelines for your brand which will be written-up and illustrated in detail in your own brand guidelines document. Giving you the freedom to work with other third parties on the production of marketing and communications.
4. CREATING YOUR SHOPIFY STORE
Whether you choose to continue with Blend or not, Glued will debrief the key personnel in Blend on the rationale, narrative, brand and design guidelines for your Shopify business so that you can progress seamlessly to their Shopify Store Roadmapping Service.