by Adam Pearce

Good question. Well, the fact you’re reading this already shows one use. Traffic. Maybe you saw this blog title, it was a question you’ve been asking yourself and you decided to click. Or perhaps you googled it and one of the results was this blog? Without continuing to sound like a smart ass, let's look at why Shopify blogs can be so beneficial for your Shopify store.

Traffic and SEO

Think about google and other search engines like that old friend who always wants to help. When you ask them a question or a recommendation, they rack their brains, pull out old diaries and journals and get you the answer you want. This effectively what google is trying to do. Google want to give their customers the best possible answer to the question being asked. The way that google assesses this is by looking at (using their ever changing algorithms):

  • Which of the thousands of websites out the words and phrases that are within the question being asked, in a logical manner.
  • Of those websites, which other websites are referring people to that website?
  • Which of those websites have a good level of traffic?
  • Which of those websites have been updated most recently?

This means that when thinking about using your Shopify blog, you need to carefully use words that relate to the topic at hand i.e. your keywords. Accompanying this with backlinks to your blog or Shopify store and updating your website frequently will also help your Shopify blog push you up the google search results and in turn, boost your traffic.

Email list building

Just like at the end of this blog, we’re going to ask you for your email address. Now I’ve said that, you might not give it, so I’ll try a little harder. Average email marketing sales conversion rates are consistently higher than sales conversion rates on social media.Whilst we’d never recommend swapping a Shopify Blog out for social media, the cost of creating your blog is also far lower than Facebook ad investment.

Offering a sign up to receive a discount, a free guide, or just more information is a great way to build up your email list. Remember also that these same email addresses can be plugged into a custom audience in Facebook to target those who are genuinely interested in your product or service. Sweet eh?

Adding value to the customer

Now whilst I know that we all think we offer a unique product, we all know deep down that there is someone else offering exactly the same product. I don’t mean to p*ss on the parade, but it’s true. However, what is unique about some brands is the added value that they offer to clients. Think about brand like Harry’s and Dollar Shave Club - free downloads, funny content and random stuff that makes you want to buy their pretty much vanilla product. By using your Shopify Blog to be able to send to existing and potential customers, you’re able to add the value to truly make you unique.

Ok, maybe you're thinking more about a Shopify Blog now, but what to include and how to write it? If you’d like some pointers and 150 words of free copy, just click on the link below to get the ball rolling.


Get 150 words of copy completely free ➡ ➡ ➡
Adam Pearce
Adam Pearce

Adam is the chief copy writer, marketing consultant and maker of tea at Blend Commerce. Oh, and he helps Shopify store owners Launch, Grow and Automate their businesses.

Find this useful? Go on... share it!

Leave a comment

Also in Blog

Shopify Store Setup Service
Shopify Store Setup Service - How does it work?

by Lauren Barrett

A Shopify Store Setup can be a challenging task for any entrepreneur or business. You could have an amazing business idea, but if you don’t have the know-how or time to create a store, you aren’t going anywhere fast. In this blog, Blend Commerce provide a breakdown of their Shopify Store Setup Service.
Read More
Shopify Turbo Theme Calculator
Shopify Turbo Theme - How much is it really worth?

by Adam Pearce

The Shopify Turbo theme by Out of the Sandbox has long been regarded as one of the most feature-packed themes available to Shopify merchants. In this blog, Blend Commerce provide access to their Shopify Turbo Theme Calculator.
Read More
How to setup Shopify multi language
How to setup Shopify multi language

by Adam Pearce

If your looking to target customers globally, making sure your Shopify store is multi-language can be an important question. By ensuring that customers in your key markets can easily understand your offer, you'll be able to more easily capture those all important sales. 
Read More