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Is your Shopify Store conversion rate at 3%?

The average Shopify merchant should expect to achieve a 3% conversion rate on their store. Our Shopify development newsletter shares our latest articles, tips, updates and insights on how to best optimise your Shopify store for conversions and sales.

Shopify Optimisations

As the new year is in full swing, no doubt you'll be thinking about events, particularly Shopify events and eCommerce conferences that are coming up. However, are they worth attending? As a Shopify merchant or partner, working out how to get the best from these events is always tricky.
Statistics show that over 50% of your revenue is generated from your top 20% most loyal customers, proving that there is nothing more essential for a brand than holding on to their clients and persuading them to order with them again and again.
With BFCM 2019 right around the corner, getting ready to take advantage of big sales opportunities is critical. While there may not be time to make large scale changes to your Shopify store, we're still helping our clients make some final 'big impact' changes to their Shopify store. In this guide, we show you how to get BFCM 2019 ready in one day.
With Black Friday Cyber Monday (BFCM) 2019 almost in our midst, it’s important for store owners to get ready for a massive influx of consumers visiting their online store and checking out products. If you want to make the most of this annual sale craze, it’s important that you take all necessary efforts to provide your customers with a positive online shopping experience. 

In this blog, our partners at SMSBump provide an insight into how SMS marketing can be used to boost sales on your Shopify store. In a recent episode of  Shopify Across the Pond, founder of SMSBump, Mike Stoychev, discussed the power of SMS marketing for Shopify store owners. This blog provides a more detailed look at the points covered in the  podcast episode.

When it comes to marketing there isn’t really a right or wrong answer to what can work for your business, but there are often small things we marketers don’t think about or push aside that can really elevate our marketing to the next level. In this blog, we’re going to talk you through 10 of the most common mistakes we see marketers make.

To help you make more informed assessments, we’ve created this article to run through the core Shopify store metrics you should be evaluating, and provide some of the most up to date data available. We’ve also offered some suggestions and levers on how you can improve your performance to get closer to or excel against your competitors in these areas.

If you’re reading this, then chances are you have a Shopify store with traffic lower than you would like. After working on your product descriptions and your website design, you still aren’t seeing the traffic you’d like for your store. The good news is you’ve come to the right place as we’re going to introduce you to the wonderful world of Marketing.

Klaviyo has really taken the time to create a reporting dashboard to help you assess the performance of your emails but when you want to compare their performance to others in the industry what can you do? The solution: benchmarks! In this blog, we’re going to talk you through these metrics, what can affect them and how you can use these in your Email Marketing plan.
In this blog, we dive into the details of the 'Core' announcements from Shopify Unite 2019, and examine how these may affect your Shopify store. 
In this blog, the team from Arka explore some of the key considerations on using packaging as a point of difference for your Shopify store.
If you want to completely annihilate your Shopify brand, ignore your tribe and don’t have a distinct vibe. That was branding expert Sarah Seaton’s key message at the Shopify Midlands Meetup in February.