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Are you maximising your ROAS with Facebook Ads?

Blend clients typically see ROAS of between 2.5 and 40 on Facebook Ad campaigns. Our Facebook Ad Management newsletter shares our latest articles, tips, updates and insights from the Blend Facebook marketing team.


Facebook Ads

This month Facebook has really focused on making Ads Manager more intuitive for its users. There have been some great updates which aim to make the creating and analysing process easier for marketers. Here are your Facebook updates for June.
An incredible 85% of consumers have a poor opinion of brands that are advertised via retargeting. What’s more, 88% of people report seeing ads for products they’ve already purchased, and 77% of consumers say they often see too many adverts from the same retailer.
We know first hand how difficult Facebook Ads can be. Just when you think you’ve got the basics down, a new hurdle is thrown your way and it’s like starting all over again. Here are April's updates.
We know first hand how difficult Facebook Ads can be. Just when you think you’ve got the basics down, a new hurdle is thrown your way and it’s like starting all over again.
As any entrepreneur will tell you, the biggest challenge is having to ‘spin many plates’. Sourcing products, accounting, tax, marketing - all fall to you. It’s stressful right? In the world of ecommerce where marketing is driven by social media, this can be a key component of how you spend your day.
According to procurious.com, 73% of millennials identify email as their preferred means of business communication. Whilst we know that social media is an important part of driving ecommerce sales, email provides a whole bunch of opportunities to sell and build relationships with cli
With Instagram now averaging over 400 million active daily users, it’s high time to start getting more involved with one of the favorite social platforms of millennials. In fact, over 50% of all Americans aged between 18 and 29 are active users on Instagram. Jeez.

Finding the target market for a Shopify store sometimes can get overlooked in the early stages of a business. You find the perfect product, you have an idea for a name and logo and before you know it, your life! But with so much competition in the online marketplace, it's essential to ensure that your Shopify store development, design and marketing are strictly aligned to your target market.