Hunter & Gather

The Brand

Hunter and Gather Foods, founded by British couple Amy and Jeff, is a Real Food eCommerce provider with a mission to provide food that is nutrient-dense, natural, free from refined sugars, grains and inflammatory fats.

Each product and ingredient is meticulously sourced, tested and tasted non stop to ensure the best quality with clean recipes - free from fillers and unnecessary extras. In addition to this, Hunter and Gathers’ commitment to sustainability, the environment, and transparency makes it unquestionably clear why they are a favourite in consumers’ shopping carts.

The Challenge

Hunter & Gather came to Blend Commerce to improve the performance of their email marketing and increase the percentage of their owned and returning revenue.

Upon auditing Hunter & Gathers existing Klaviyo, we noticed that they were missing critical flows and segments that kept them from performing above the benchmarks that we would expect to see for this industry.

Our goals for Hunter and Gather were as follows.

  • Increase Owned Revenue to 25%
  • 10% of Owned Revenue to originate from flows.
  • Reduce the Unsubscribe rate
  • Gain 1,000 new email subscribers each month
Hunter & Gather Mock Up

The Solution

Using the goals and insights details above, we identified opportunities to increase engagement and revenue across all Email Marketing.


We began by:

  • Ensuring Hunter & Gather’s Klaviyo was set up correctly
  • Redesigning and rebuilding their Email Template with a focus on UI/UX
  • Implementing new flows focusing on Acquisition Retargeting and Retention.


In addition, Blend created a Sign-Up Strategy guide to scale Hunter & Gather’s mailing list, introduced Automated List Cleansing to improve deliverability, and developed advanced segments to establish engaged subscribers for campaigns and unengaged subscribers for Winback opportunities.

Implementing the Octane AI quiz to gather zero-party data about the particular diet and preferences of Hunter & Gathers subscribers has further helped to grow their email list and create a personalised shopping and email experience for customers.

Hunter & Gather Octane Quiz

Within the Octane quiz, shoppers answer a series of questions regarding their specific diet and then receive a personalised recommendation that best suits their needs and preferences. Using this zero-party data, we can further personalise the emails and suggestions that Hunter & Gathers customers receive in their inboxes. Since using Octane AI Shop Quiz, the conversion rate sits at 21.38%.

Since going Live in April, Hunter and Gather’s Owned Revenue Percentage reached 29%. Overall revenue from flows increased by 258%, with overall revenue from campaigns rising by 82% compared to the previous year.



Increase Owned Revenue to 25%

Owned Revenue increased to 29% by July 2021

By 10% of Owned Revenue to originate from Flows

51% of Owned Revenue originated from Flows

Reduce Unsubscribe Rate

Unsubscribe Rate improved to 0.36% 

Gain 1,000 new email subscribers per month

List has grown by 6371 new subscribers in 6 Months.

Going forward with Blend

Blend continues our partnership with Hunter & Gather as we take care of their monthly management for Klaviyo, along with strategizing and optimising and creating their email campaigns.

We seek to continuously scale and grow Hunter and Gathers revenue while focusing and personalising the customer journey through email marketing. We look forward to seeing this brand thrive and grow month on month and thoroughly enjoy being there for the journey. Watch this space.

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