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hello@blendcommerce.com
+44 (0) 1789 765 822
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Courtyard Offices, 55 High St, Alcester B49 5AF

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    We’re Blend Commerce

    Getting in Touch

    Contact our team using the options below

    hello@blendcommerce.com
    +44 (0) 1789 765 822
    +1 (833) 456-4236

    Courtyard Offices, 55 High St, Alcester B49 5AF

    Hunter & Gather

    The Brand

    Hunter and Gather Foods, founded by British couple Amy and Jeff, is a Real Food eCommerce provider with a mission to provide food that is nutrient-dense, natural, free from refined sugars, grains and inflammatory fats.

    Each product and ingredient is meticulously sourced, tested and tasted non stop to ensure the best quality with clean recipes - free from fillers and unnecessary extras. In addition to this, Hunter and Gathers’ commitment to sustainability, the environment, and transparency makes it unquestionably clear why they are a favourite in consumers’ shopping carts.

    The Challenge

    Hunter & Gather came to Blend Commerce to improve the performance of their email marketing and increase the percentage of their owned and returning revenue.

    Upon auditing Hunter & Gathers existing Klaviyo, we noticed that they were missing critical flows and segments that kept them from performing above the benchmarks that we would expect to see for this industry.

    Our goals for Hunter and Gather were as follows.

    • Increase Owned Revenue to 25%
    • 10% of Owned Revenue to originate from flows.
    • Reduce the Unsubscribe rate
    • Gain 1,000 new email subscribers each month
    Hunter & Gather Mock Up

    The Solution

    Using the goals and insights details above, we identified opportunities to increase engagement and revenue across all Email Marketing.

     

    We began by:

    • Ensuring Hunter & Gather’s Klaviyo was set up correctly
    • Redesigning and rebuilding their Email Template with a focus on UI/UX
    • Implementing new flows focusing on Acquisition Retargeting and Retention.

     

    In addition, Blend created a Sign-Up Strategy guide to scale Hunter & Gather’s mailing list, introduced Automated List Cleansing to improve deliverability, and developed advanced segments to establish engaged subscribers for campaigns and unengaged subscribers for Winback opportunities.

    Implementing the Octane AI quiz to gather zero-party data about the particular diet and preferences of Hunter & Gathers subscribers has further helped to grow their email list and create a personalised shopping and email experience for customers.

    Hunter & Gather Octane Quiz

    Within the Octane quiz, shoppers answer a series of questions regarding their specific diet and then receive a personalised recommendation that best suits their needs and preferences. Using this zero-party data, we can further personalise the emails and suggestions that Hunter & Gathers customers receive in their inboxes. Since using Octane AI Shop Quiz, the conversion rate sits at 21.38%.

    Since going Live in April, Hunter and Gather’s Owned Revenue Percentage reached 29%. Overall revenue from flows increased by 258%, with overall revenue from campaigns rising by 82% compared to the previous year.

    Goals

    Result

    Increase Owned Revenue to 25%

    Owned Revenue increased to 29% by July 2021

    By 10% of Owned Revenue to originate from Flows

    51% of Owned Revenue originated from Flows

    Reduce Unsubscribe Rate

    Unsubscribe Rate improved to 0.36% 

    Gain 1,000 new email subscribers per month

    List has grown by 6371 new subscribers in 6 Months.

    Going forward with Blend

    Blend continues our partnership with Hunter & Gather as we take care of their monthly management for Klaviyo, along with strategising and optimising and creating their email campaigns.

    We seek to continuously scale and grow Hunter and Gathers revenue while focusing and personalising the customer journey through email marketing. We look forward to seeing this brand thrive and grow month on month and thoroughly enjoy being there for the journey. Watch this space.

    About the author

    Carmen, Email & Copywriting Executive

    Carmen

    Email & Copywriting Executive

    Carmen, a self-described "creative at heart", comes to Blend with a wealth of knowledge about Digital Media and Content Creation. With her background in photography, videography and creative writing, it comes as no surprise that she has fully immersed herself into the field of content creation.
    Carmen will be working closely with our clients to create beautiful and high-impact copy for email marketing.

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