Incorporating TikTok into your digital marketing efforts can be an excellent way to increase visibility and revenue considerably, especially if you can make a video of your products go viral.
Don’t believe us?
Here are just some success stats we’ve found from products going viral when advertised through the platform:
Creating an account is easy and will work as an additional trust signal and an advertising platform. And all you need to do is create a TikTok account, link it to your Shopify website, and start creating videos.
Is it better to have a business or creator account on TikTok?
If you’re setting up an account for your business, we highly recommend opting for a Pro account rather than a creator account.
This way, you’ll have access to the same features as a creator but with better visibility over the performance of the videos you’re publishing, including a clearer insight into which videos your audience likes the most. You can then use this information to build a more successful TikTok contact strategy.
How do you get a pro account on TikTok?
Setting up a Pro account is easy. Once you’ve created a personal account, follow these simple steps:
Go to your profile page in the TikTok app and navigate to the ‘privacy and settings tab. Click the ‘manage my account’ option. From here, you should have the option to switch to a Pro version of the account. Follow the instructions to complete the process.
If your creator account was previously private, it should automatically update the public when you make the switch.
How to add TikTok to your Shopify website
Now that you have your Pro account, the next step is to link it to your Shopify website. The great news is that Shopify partnered with TikTok in October 2020, so you can create and manage your video campaigns from the backend of your website with ease.
All you have to do is download the app directly from your Shopify App Store. From there, add your payment method and link your TikTok pixel.
From here, you can:
- Generate videos.
- Build your target audience.
- Monitor and report on performance.
How do you make a TikTok go viral?
A tremendous success from a return on investment standpoint comes from videos that go viral, so once you have everything set up and ready to go, follow these tips for increased chances of getting your video seen and loved by millions:
1) Make sure your viewers can tell what lies ahead for them within the first few seconds of the video.
2) Keep your video as short and snappy as possible.
3) Look out for trending music and videos and piggyback off those.
4) Use a solid call to action, always.
5) Leave some things unexplained; you want people to comment on your videos to increase engagement. In addition, it’s essential to respond to any comments to keep the conversation going.
If you want to get started but are still feeling a little apprehensive, the team at Blend is happy to help.