Let's be real here, folks. Who actually enjoys dealing with customer support? I mean, sure, it's necessary for the survival of any business, but let's face it - it's a tedious, time-consuming task that only some people look forward to.

But what if I told you that by properly utilising a tool like Gorgias, your customer support efforts could not only improve customer satisfaction but also drive more sales for your Shopify store? Yes, you read that correctly - customer support can actually help increase your bottom line.

I Have a Special Set of Skills Image

Customer support is often seen as the "thankless job" of a company. But let me tell you, customer support can be a powerful tool in driving sales. And with the help of apps like Gorgias, customer support can be a breeze.

Why is Customer Support Important?

Now, I know what you're thinking - "But wait, I thought the point of customer support was just to fix problems and keep customers happy, not make me more money!"

And you're partially right - customer satisfaction is certainly important. But when it comes to customer support, it's not just about putting out fires and making sure everyone is happy. It's about creating positive experiences that will keep customers coming back for more. 

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But how do you ensure that your customer support team is providing a positive experience? That's where apps like Gorgias come in. Gorgias is a customer support automation platform that can help streamline the customer support process.

It can also help with things like creating a knowledge base and automating responses. This means that your customer support team can spend more time focusing on the customers who need a little extra help.

Customer Support that looks Gorgias

For those of you who may not be familiar, Gorgias is a customer service platform that integrates with Shopify to streamline and automate your customer support efforts. It allows you to manage all of your customer interactions from one central location and includes features like automatic response templates, ticket routing, and even AI-powered chatbots to help handle the more routine inquiries.

But the real magic of Gorgias is in its ability to analyse customer data and use that information to improve your sales and customer lifetime value.


Let's say, for example, a customer contacts you with a question about a specific product. Gorgias can use that information to automatically suggest similar products to the customer, increasing the likelihood of them making a purchase.

Or maybe a customer contacts you with a problem that can be solved with a specific product or service - Gorgias can use that information to suggest that product or service to the customer, potentially turning a negative experience into a positive one and a sale.

These Integrations are Gorgias

One of the key features of Gorgias is its integration with other popular platforms. For example, it can integrate with e-commerce platforms like Shopify and Klaviyo.

By integrating with these platforms, Gorgias can automatically pull in customer information, such as order history and purchase data, which can help the customer support team provide more personalised and efficient support.

Additionally, Gorgias also offers a feature called "smart rules" that allows you to set up automatic actions based on certain triggers. For example, you can set up a rule that automatically sends a follow-up email to a customer who abandoned their shopping cart. This can help you recover lost sales and increase CLV.

How Does Customer Support Improve CLV?

And what is CLV, you may ask? CLV is essentially the amount of money a customer will spend on your products or services over their lifetime. And let me tell you, CLV is important. It's not just about making a quick sale, it's about building a relationship with a customer that will last for years to come.

Customer Lifetime Value Formula

So, how does customer support play a role in CLV? It's simple, really. A customer who has a positive experience with your customer support team is more likely to continue doing business with you. They're also more likely to tell their friends and family about their positive experiences, which can lead to more sales.

A Gorgias Partnership You Never Knew You Deserved

Here at Blend, we focus on more than just sales. We focus on creating positive and personalised experiences that not only boost your Conversion Rate but create long-lasting relationships with your customers to increase your Customer Lifetime Value. That’s we choose our partners carefully. So it should come as no surprise, that we chose Gorgias. Our team, along with our Gorgias partners, are here to help your brand reach new heights.

So there you have it, folks - customer support doesn't have to be a tedious thankless task. It’s a powerful tool that can drive sales and increase your CLV, saving you money.  And before you know it, your customer support team just might be the unsung heroes of your sales department.

So go forth and conquer, my friends - and may the customer support force be with you.

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