As a business, providing an excellent customer experience should be on the top of your priority pile. We’re sure you’ve heard the saying, “the customer is always right” and no, it’s not just something you hear in movies. In reality, it speaks to suppliers and their ‘duty’ to give a high priority to customer satisfaction. By giving your customers an enjoyable experience, you give them a reason to keep coming back to you, and to tell everyone about your business!
You can do many things to build successful relationships with your customers, but one especially great way (that perhaps you haven’t thought about) is that of using SEO. Customer experience starts the very second you map their customer journey and mastering your SEO strategy can be incredibly beneficial in increasing your site traffic and getting more consumers in touch with your brand.
We’ve come up with a few ways to improve your customer experience using SEO, including the following:
Linking is your best friend
Believe us when we say this is one of the most effective ways of driving traffic to your site through increased search visibility, site accessibility and an added gold star from Google.
The addition of both internal and external backlinks are surefire ways of making your site optimised. Supplementing blog posts with internal links can lead your customers down more meaningful avenues, giving them information that substantiates your content and helps your message come full circle. And, if you’d like to boost your chances of making a sale, why not supply links to a product page on your site that relates to your subject matter and satisfies a need your customers might have? Linking is great, but remember that it always needs to make sense in the grand scheme. Throwing in links that have no connection to your content will only leave your visitors confused, and could lead to a missed opportunity.
When it comes to backlinking, the aim is much the same. When reading your blogs, your buyers might develop questions along the way. Adding in links that take your customers to complementary sites and bodies of information will go a long way in making sure no stone is left unturned when it comes to fulfilling their curiosity. And there’s no need to worry about potentially sending customers away from your page or site, because these links can be set up in such a way that they open without making your customer exit the page.
Content is King
To be honest, this is pretty much a given. SEO is deeply intertwined with the content on your site.
Want more people to come on to your site? Create content that attracts them.
Want them to stay? Make sure the content you’re providing is relevant, interesting and answers any questions they might have.
Remember, the entire point of Google is to fulfil the needs of its users. When someone enters something into Google, they’re looking for something. In order to make sure your website is the first one, they see (in other words, that it can give searchers what they’re looking for), the calibre of your content has to be high, so Google can put you forward as the best possible option. Creating content of excellent quality isn’t difficult. Just make sure you’re giving your audience information that is applicable, intriguing and indicative of your expertise and rest assured your blog will draw customers like moths to a flame! It will also lead customers to paint a reliable picture of your brand, resulting in return visitors which, you guessed it, shows Google that you really do know what you’re doing! Watch as your site does the job of promoting itself all on its own.
Rev up your page’s loading time
We don’t know about you, but there really is nothing worse than spending an age waiting for a page to load. In most cases, people are more likely to give up on their expeditions and leave your page/site if it’s costing them precious time – especially in today’s fast, instant-gratification type of world.
The fact of the matter is, you can’t afford to leave your loading speed in the lurch and hope that customers will flock on their own. Prioritising your site’s loading speed and making sure that your visitors enter into a pleasurable experience from the get-go will push your SEO score up as well as your site’s rankings. And if you don’t know how to do this, it’s as easy as performing an audit on your site that can help you narrow the cause down. Do this as soon as possible to ensure that issues are mitigated and the customer journey is streamlined.
Now that you know how SEO can improve your customer experience, go forth and prosper! Ensure your site is fast and uncomplicated for users, bring in some links to boost its authority and populate it with content that entices buyers and meets their needs. People love experiences that make them want to stay in the moment, and your site doesn’t have to be just another website. It can be one that makes people want to linger! Luckily for you, we are experts at creating websites like these. Don’t believe us? Guess you’ll have to just book a call and see for yourself.