Branding is all about telling a cohesive and continuous story about your company to the world. When there is a consistent branding strategy, you’re carefully aligning what you want people to think about your company and what people actually think about it.
Your branding is your reputation. It’s both an art and a science that you have to carefully navigate in order to make a lasting impression in the mind of your target audience. Through consistent branding across all platforms, you’re creating a memorable projection of your brand in the mind of the customer through visual, behavioural, and tonal brand components.
With more and more platforms coming up every day to reach your customers, it can sometimes be overwhelming to keep up with consistent branding in all of them. The number of video traffic has been growing year over year, so it’s time to give the video some thought if you haven’t already. Applying brand guidelines to something like a blog article or social media post is simple, but people often wonder how to keep brand consistency when it comes to your video content. The key to the process is thinking about your video in parts and applying your brand guidelines to each component.
Colours
Your brand should have a colour palette that is used in all marketing materials. However, it’s not always possible to strictly follow this rule in video content. Instead, try incorporating these colours into your video content by including them in various places. For instance, you can use a light colour in your talent wardrobe or on-screen text, or you can also add a different colour to your lighting. Most people will not notice these changes, but they will notice the connection between your brand and the content.
Tone
Your brand's tone is all about the way your video makes its viewers feel. This is because the language used in your content can create a certain feel that your viewers will relate to. One of the most important factors that you can consider when it comes to developing a brand's tone is keeping the same style in all of your marketing methods. For instance, if you're planning on using on-screen text or dialogue, make sure that the same tone is used throughout your content.
Typography
One of the most important factors that you can consider when it comes to developing a brand's tone is keeping the same style in all of your marketing methods. This is especially important if you're planning on using on-screen text or dialogue that's heavy. One of the easiest ways to do this is to use the same typeface that's used in all of your marketing materials. Although it's not always possible to completely follow your brand's guidelines, try using the default typeface whenever possible.
Logo Usage
Your logo is the way that you show the ownership of your brand to the world, and it should be prominently featured in all of your videos. Many types of videos offer an opportunity to feature the brand’s logo during the content, which can go a long way toward establishing your branding in the minds of your viewers. Just make sure to follow your standard logo guidelines for consistency.
Sound & Music
In addition to being used in the content, your logo should also be included in various other places throughout the video. One of the most important factors that you can consider when it comes to developing a brand's tone is keeping the same style in all of your marketing methods. One of the easiest ways to do this is to determine the central theme of your music. This will help make it easier for you to choose the music that's used in your videos.
Is there a way to pull branded videos into your Shopify store?
Yes, thanks to a beautiful little thing called Videowise.
This robust app helps Shopify brands sell more by leveraging videos from TikTok, Instagram, YouTube, and Vimeo or uploading their own and transforming them into high-converting shoppable videos. Thanks to integrations with platforms like YouTube, Facebook, Instagram, and TikTok, you can pull videos from either or all of these apps and use them to better explain products to customers, provide social proof, and ultimately push your sales up!
VideoWise lets you:
- Create shoppable videos - Make videos sell by turning any video into a shoppable video. All video widgets are fully customisable, quick to load and offer an interactive mobile experience that creates a shopping experience your customers won’t forget.
- Perform bulk video embedding - Embed videos on thousands of product pages with automated product-video matching. You can upload, import and manage your video content in one place, with no coding experience needed!
- YouTube UGC MatchMaking: Currently standing as YouTube's largest partner on Shopify, VideoWise uses artificial intelligence to search and find relevant user-generated content (UGC) videos about your products on YouTube.
- Make use of advanced video analytics - Track your customer’s journey from beginning to end and make data-driven decisions with the help of advanced analytics, engagement & conversion reports as well as A/B testing.
VideoWise x Blend
We’re lucky to be partnered with VideoWise, making it easy for you to populate your Shopify store with all the video content you want your customers to have a front-row seat to! We encourage you to dive in and explore the ways in which this ground-breaking app can enrich the customer experience and bring consumers to your front door who consistently boost sales!
If you’d like to find out more about integrating this app with your store, get in touch with us and we’ll be happy to get you going!
Published: June 28 2022
