Wee Squeak is a leading children's shoe brand, based in Canada. Wee Squeak wanted to increase their conversion rate from mobile traffic, and Blend achieved this with a customised Out of the Sandbox Turbo theme.
Wee Squeak had seen their mobile traffic grow rise from 50% to 80% in just three months. Their mobile conversion was tracking at less than 2%, significantly under the desktop conversion rate of the store. Due to changing customer behaviour, Wee Squeak needed to adapt their approach to ensure that conversion rate on mobile, was a closer match to their desktop conversion rate.
Using our team’s deep experience of Out of the Sandbox themes, Blend initially decided that using the Turbo theme would be the best fit for Wee Squeak and their customer demographic. Our design team then began to look at mobile design features used with previous clients and discussed with the project lead on how these could specifically help achieve an increase in mobile conversion that Wee Squeak was looking for.
Through an initial discovery workshop with Susan, the Blend team were able to analyse data from the Wee Squeak store and review this in a real-world context with Susan’s support. As the project moved to the initial design concept stage, the Blend team were conscious to keep the key objective of the project as the focus, as Susan recalls:
I know there are lots of choices when it comes to hiring an agency to design a new site. For me, what stood out was that Blend didn’t come to the project with preconceived ideas. They asked what I wanted to achieve and then stayed focused on that. They didn't muddy the waters with a lot of extras and "bells and whistles.
Former owner of Wee Squeak
When we hopped on the initial design review call, my first request was to see the desktop version of the store. Gladly, the team reminded me that the focus here was on mobile, and this really helped me focus in the initial stages of the project.
Former owner of Wee Squeak
The project with Wee Squeak was delivered and implemented over the course of 9 weeks and the redesigned Wee Squeak Shopify store was created using the following key implementations:
Based on Susan's requirements to optimise mobile, Turbo was best suited to her needs.
As the Wee Squeak traffic was 80% mobile, all design decisions were taken in favour of mobile-first to maximise overall conversions for the store.
Product page optimisation
Based on user data from the Wee Squeak store, product pages were optimised for increased conversion, specifically by improving the user experience of viewing product details.
As mobile optimisations were key, migrating Wee Squeak to Klaviyo from MailChimp was critical to helping achieve this goal.
For the Blend team, the key metric here was the increase in mobile conversion rate. By achieving this, Blend was able to have a significant impact on both the long and short term sales of Wee Squeak by impacting on the biggest proportion of the store's traffic. By combining the objectives of entrepreneurs with hard data from Shopify stores, Blend is able to create and execute plans that make a real difference to the bottom line.