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    We’re Blend Commerce

    Getting in Touch

    Contact our team using the options below

    hello@blendcommerce.com
    +44 (0) 1789 765 822
    +1 (833) 456-4236

    Courtyard Offices, 55 High St, Alcester B49 5AF

    As a result of the redesign project with Wee Squeak, Susan saw the following statistics over the 6 month period that followed the re-launch

    The Brand

    Wee Squeak is a leading children's shoe brand, based in Canada. Wee Squeak wanted to increase their conversion rate from mobile traffic, and Blend achieved this with a customised Out of the Sandbox Turbo theme.

    The Challenge

    Wee Squeak had seen their mobile traffic grow rise from 50% to 80% in just three months. Their mobile conversion was tracking at less than 2%, significantly under the desktop conversion rate of the store. Due to changing customer behaviour, Wee Squeak needed to adapt their approach to ensure that conversion rate on mobile, was a closer match to their desktop conversion rate.

    The Solution

    Using our team’s deep experience of Out of the Sandbox themes, Blend initially decided that using the Turbo theme would be the best fit for Wee Squeak and their customer demographic. Our design team then began to look at mobile design features used with previous clients and discussed with the project lead on how these could specifically help achieve an increase in mobile conversion that Wee Squeak was looking for.

    Through an initial discovery workshop with Susan, the Blend team were able to analyse data from the Wee Squeak store and review this in a real-world context with Susan’s support. As the project moved to the initial design concept stage, the Blend team were conscious to keep the key objective of the project as the focus, as Susan recalls:

    I know there are lots of choices when it comes to hiring an agency to design a new site. For me, what stood out was that Blend didn’t come to the project with preconceived ideas. They asked what I wanted to achieve and then stayed focused on that. They didn't muddy the waters with a lot of extras
and "bells and whistles.

    Susan Bradley

    Former owner of Wee Squeak

    When we hopped on the initial design review call, my first request was to see the desktop version of the store. Gladly, the team reminded me that the focus here was on mobile, and this really helped me focus in the initial stages of the project.

    Susan Bradley

    Former owner of Wee Squeak

    The project with Wee Squeak was delivered and implemented over the course of 9 weeks and the redesigned Wee Squeak Shopify store was created using the following key implementations:

    Turbo theme

    Based on Susan's requirements to optimise mobile, Turbo was best suited to her needs.

    Mobile-first design

    As the Wee Squeak traffic was 80% mobile, all design decisions were taken in favour of mobile-first to maximise overall conversions for the store.

    Product page optimisation

    Based on user data from the Wee Squeak store, product pages were optimised for increased conversion, specifically by improving the user experience of viewing product details.

    Klaviyo integration

    As mobile optimisations were key, migrating Wee Squeak to Klaviyo from MailChimp was critical to helping achieve this goal.

    The Impact

    For the Blend team, the key metric here was the increase in mobile conversion rate. By achieving this, Blend was able to have a significant impact on both the long and short term sales of Wee Squeak by impacting on the biggest proportion of the store's traffic. By combining the objectives of entrepreneurs with hard data from Shopify stores, Blend is able to create and execute plans that make a real difference to the bottom line.