There is no need to include text embedded into your images - in fact we recommend against this. It is far better from an SEO perspective to use real text which can be crawled by websites; it also provides greater accessibility for screen readers and removes the need for creating multiple images - real text is responsive in that it will be readable on small screens and is translatable should you wish to have a multilingual site.\nWe recommend limiting images to one of the following aspect ratios:\n\nSquare (1:1 \/ 1920×1920px) - recommended for product images\nPortrait (2:3 \/ 1281×1920px) - mobile use only\nWidescreen (16:19 \/ 1920×1079px) - full HD display\nAnamorphic (2.35:1 \/ 1920×817px) - cinematic widescreen\nNapoleon (4:1 \/ 1920×480px) - superwide format\n\nThis ensures consistency across your site, and the use of standard cinematic aspect ratios combined with good use of the rule of thirds will help to create impact and drama in your images.\n\nBlend recommend saving out all images at a width of 1920px to ensure they look great on HD displays (your site automatically downscales images for smaller screens).\n\nProduct Images\n\nFigure 1: Squaring up a product image and adding 25% padding. This image is set to 1440px square (green area), then the canvas is increased to 1920px square.\nAll product images should be the same aspect ratio with consistent padding. This ensures everything lines up neatly on the site, and prevents content from jumping around the page when the user scrolls through a slider for example.\n\nBlend recommend adding 10-25% padding around your product images to give them room to breathe on the page.\n\nWatch demonstration video\nLifestyle Images\n\nLifestyle images should show the user situations where your product would be used in the real world, to enable them to imagine themselves using your products.\n\nFigure 2: A 16:9 lifestyle image which would fill the entire screen on HD displays.\n\nBlend recommend choosing the anamorphic aspect ratio for lifestyle images, this ensures they entire image remains above the fold on all screens. For mobile, the Portrait aspect ratio takes better advantage of the screen layout.\n\nUsing the simple photography practice of the "rule of thirds" you can create engaging lifestyle images to really sell your brand.