We’re Blend Commerce

Contact our team using the options below

hello@blendcommerce.com
+44 (0) 1789 765 822
+1 (833) 456-4236

Courtyard Offices, 55 High St, Alcester B49 5AF

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    We’re Blend Commerce

    Getting in Touch

    Contact our team using the options below

    hello@blendcommerce.com
    +44 (0) 1789 765 822
    +1 (833) 456-4236

    Courtyard Offices, 55 High St, Alcester B49 5AF

      Background

      • VFS was acquired by 365 Holdings 10/15/18
      • The current WooCommerce store is a mess

      Market

      • 50% mobile 35% desktop 15% tablet
        • Most revenue and conversions are on desktop
      • 4 Avatars
        • Prepper
        • Country Living
        • Responsible Adult
        • Backpacker
      • 65% of audience is age 45+
      • Audience skews male ~ 60/40
      • Competitors - Wise, AugassonFarms, Mountain House, My Patriot Supply

      Tech Stack

      • Initial Launch on “Advanced Shopify” with eventual migration to “ShopifyPlus” likely.
      • Checkout
        • ReCharge App on many products
          • Orders with and without recurring
          • Integrating account management for product selection
        • Zipify OCU on most products
        • Consumer Financing on some products  - Bread
        • PayPal - checkout payment method and possible financing
      • Reviews - Stamped.IO - fresh start - no history to import
      • Loyalty App - Smile.IO
      • Wicked Reports, Klaviyo, LiveChat, OptInMonster

      Migration

      • SEO Issues - site structure, copy, 301s
      • WooCommerce Data - Orders, Customers, Products

      Pages

      • Home - Full function builder with flexible blocks and elements for us to use
        • Products on home page
      • Need same builder for all /pages/ and ideally the /blog/ posts as well - our team will do all page building

      Main Nav

      Shop (need to work on wording)

      • Food by People
      • Food by Time
      • Food by Type
      • Water / Fire / Power / Gear

      Special Offers

      • Sales
      • Financing
      • Subscribe and Save
      • Samples

      Customer Service

      • Contact
      • Shipping, FAQ, etc

      Brand

      • Pillar Content Pieces
      • Why VFS - Mission/About
      • Social Cause
      • Financing
      • Nutrition
      • Shelf Life
      • Comparison

      Site Inspiration for main nav

      • Best UI/UX - PrimaryGoods - different functionality and design desktop v mobile - Shop focus on Mobile
      • Best Structure - Howler Brothers -  Shop/Brand/Service/Content framework

      Collection Pages

      Most sites in our space have very busy and confusing collections.  We want a collection experience that is simple and uses easy rich-media filters to sort the collection.

      Filters:

      • by time
      • by people
      • by type

      Sort by:

      • price up/down
      • alphabetical up/down

      Questions:

      • Where to place Copy (SEO)?
      • Where to place Media (image/icon/infographic/gif/video)?
      • Products per Row Desktop and Mobile?
      • Quick View or Quick ATC function or no?
      • Reviews Treatment here?

      Inspiration:

      • OatsOvernight - hero image based filters
      • MountainHouse - iconography based filters

      Product Pages

      Buy Box

      • Financing and Subscription Implications - mobile and desktop
      • Multiple Check Box Upsell - mobile and desktop (up to 4?) - modal
      • Benefit Description Sub-Title (Reviews / sales copy)
      • Klaviyo Out of Stock Integration
      • Reviews Treatment?
      • BIG CTA buttons
      • Image Gallery Functionality & Requirements?
      • Messenger Abandonment Checkbox

      Rich Media Page Elements Need

        • Hero Gifs (cooking demo etc)
      • Unboxing/Reviews/UGC Video
      • Infographics
      • Long for Benefit Blocks and Copy
      • Stamped.IO Reviews

      CTA buttons

      • Control on Isolation Effect, Perceived Actionability, and Text
      • Floating size, text, and functionality
      • Risk Reduction Elements

      Inspiration:

      • Organifi - strong buy box & long form
      • Biotrust - strong buy box & long form
      • SoloStove - media rich page elements
      • HiSmile - tabbed iconography product details

      Cart

      • Cart URL - Similar to KZ
        • No email block capture or offers
        • BIG CTA focus
        • Control over text elements and colors
      • Risk reduction on CTA buttons
      • Inspiration - Oars and Alps Cart modal
        • No Qty adjustment
        • Isolation effect with strong colors from the brand
        • Opacity behind the modal

      Footer

      • Minimal Design - ability to place trust icons / risk reduction element in a row
      • Same email Capture functionality as KZ - OIM element block with control by page type
      • PP
      • TOS
      • About
      • Contact/Support
      • Trial/Sample
      • FAQ
      • Shipping/Returns
      • Affiliates
      • Financing/Subscription
      • Blog/Content
      • Loyalty/Referral?

      About the author

      Let's achieve better Shopify store performance. Together.

      We help clients achieve significant results. On average, clients who work with Blend on design & development projects for their Shopify store achieve these results after 3 months: