Background VFS was acquired by 365 Holdings 10/15/18 The current WooCommerce store is a mess Market 50% mobile 35% desktop 15% tablet Most revenue and conversions are on desktop 4 Avatars Prepper Country Living Responsible Adult Backpacker 65% of audience is age 45+ Audience skews male ~ 60/40 Competitors - Wise, AugassonFarms, Mountain House, My Patriot Supply Tech Stack Initial Launch on “Advanced Shopify” with eventual migration to “ShopifyPlus” likely. Checkout ReCharge App on many products Orders with and without recurring Integrating account management for product selection Zipify OCU on most products Consumer Financing on some products - Bread PayPal - checkout payment method and possible financing Reviews - Stamped.IO - fresh start - no history to import Loyalty App - Smile.IO Wicked Reports, Klaviyo, LiveChat, OptInMonster Migration SEO Issues - site structure, copy, 301s WooCommerce Data - Orders, Customers, Products Pages Home - Full function builder with flexible blocks and elements for us to use Products on home page Need same builder for all /pages/ and ideally the /blog/ posts as well - our team will do all page building Main Nav Shop (need to work on wording) Food by People Food by Time Food by Type Water / Fire / Power / Gear Special Offers Sales Financing Subscribe and Save Samples Customer Service Contact Shipping, FAQ, etc Brand Pillar Content Pieces Why VFS - Mission/About Social Cause Financing Nutrition Shelf Life Comparison Site Inspiration for main nav Best UI/UX - PrimaryGoods - different functionality and design desktop v mobile - Shop focus on Mobile Best Structure - Howler Brothers - Shop/Brand/Service/Content framework Collection Pages Most sites in our space have very busy and confusing collections. We want a collection experience that is simple and uses easy rich-media filters to sort the collection. Filters: by time by people by type Sort by: price up/down alphabetical up/down Questions: Where to place Copy (SEO)? Where to place Media (image/icon/infographic/gif/video)? Products per Row Desktop and Mobile? Quick View or Quick ATC function or no? Reviews Treatment here? Inspiration: OatsOvernight - hero image based filters MountainHouse - iconography based filters Product Pages Buy Box Financing and Subscription Implications - mobile and desktop Multiple Check Box Upsell - mobile and desktop (up to 4?) - modal Benefit Description Sub-Title (Reviews / sales copy) Klaviyo Out of Stock Integration Reviews Treatment? BIG CTA buttons Image Gallery Functionality & Requirements? Messenger Abandonment Checkbox Rich Media Page Elements Need Hero Gifs (cooking demo etc) Nutrition Info - BIG topic to solve for https://apps.shopify.com/nutrition-facts ? https://www.accessdata.fda.gov/scripts/interactivenutritionfactslabel/#intro https://www.legacyfoodstorage.com/products/183-serving-mega-sample-pack#nutr-info Unboxing/Reviews/UGC Video Infographics Long for Benefit Blocks and Copy Stamped.IO Reviews CTA buttons Control on Isolation Effect, Perceived Actionability, and Text Floating size, text, and functionality Risk Reduction Elements Inspiration: Organifi - strong buy box & long form Biotrust - strong buy box & long form SoloStove - media rich page elements HiSmile - tabbed iconography product details Cart Cart URL - Similar to KZ No email block capture or offers BIG CTA focus Control over text elements and colors Risk reduction on CTA buttons Inspiration - Oars and Alps Cart modal No Qty adjustment Isolation effect with strong colors from the brand Opacity behind the modal Footer Minimal Design - ability to place trust icons / risk reduction element in a row Same email Capture functionality as KZ - OIM element block with control by page type PP TOS About Contact/Support Trial/Sample FAQ Shipping/Returns Affiliates Financing/Subscription Blog/Content Loyalty/Referral?
