Using the goals and insights details above, we identified opportunities to increase engagement and revenue across all Email Marketing.
We began by:
- Ensuring Bariatric Fusion’s Klaviyo was set up correctly
- Redesigning and rebuilding their Email Template with a focus on UI/UX
- Implementing new flows focusing on Acquisition Retargeting and Retention
In addition, Blend also updated existing flows to encourage sign ups to Recharge Subscriptions to increase customer retention, and created segments that would allow for engaged subscribers to be targeted via campaigns and flows and unengaged subscribers to be targeted using Winback flows.
In order to expand their email list and provide a more personalised shopping and email experience for their clients, Bariatric Fusion offers a number of quizzes powered by Octane AI to collect zero-party data about the specific requirements and preferences of their subscribers.
The Octane quizzes ask users a series of questions about their lifestyle habits and preferences pertaining to vitamins, protein bundles, and recipes and then provides them with a customised recommendation. We can further tailor the communications and recommendations sent to Bariatric Fusion clients using this zero-party information.