First, we always need to apply our best practice approach with qualitative data from user research across multiple platforms such as our partner HotJar. Our first task was to follow and apply our best practice approach with qualitative data from user research platforms across multiple platforms such as Hotjar.
From the data collated, as well as UI/UX Recommendation Audits and Technical Audits, we were able to create a list of recommendations and key focus areas to share with Damn Filters.
All the data gathered from these reports enabled us to create a new site map and identify any missing user journey holes. With all that complete and identified, a user-centred design using their existing brand guidelines, alongside best practices and the recommendations provided to Damn Filters, a full site redesign with UX in mind was created.
Once the design was been scoped and approved, we rebuilt the Back-end of the Shopify store, the front-end development and the Klaviyo flows for a functional end-to-end responsive eCommerce website for both Mobile and Desktop.