After a discovery call between Blend’s team and Gutology’s team, we had many questions answered revolving around Gutology’s business model, their customers’ problems that they are looking to solve, what their USPs are, their values and principles, their brand guidelines, and any additional information needed for the design and implementation.
Armed with this information, our team was able to begin the design process.
The service landing page was aimed at targeting symptoms, how Gutology works, testimonials and reviews, and more information on Gutology nutritionists. Each section was built, and the copy was strategically written on the basis that these customers are looking for long-term solutions to their symptoms.
The product landing page was aimed at providing conversion-critical questions such as product certifications, ingredients, checkout safety, and average reviews. Upon scrolling, customers will find detailed information and copy explaining the science behind Gutology and why it’s the best solution for them based on their gut health needs.
These two landing pages launched on May 3rd, 2023. But our relationship with Gutology did not end there. They returned shortly after requesting custom development in setting up their Recharge subscription program and assisting them in offering their customers a 7-day free trial for their probiotic toothpaste product, at the end of which customers were entered into a 30-day subscription automatically. This first launched on July 3rd before a few tweaks were made, and it was relaunched on July 18th.